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Join Advertising Research Foundation’s (ARF) biggest annual event where industry leaders and innovators gather to address the most critical audience measurement issues. Those issues will be explored against the backdrop of the post-pandemic recovery. Keynotes, panels, and research presentations will cover what consumer behaviors will stick and which ones will fade, the future of addressable TV, which cross-platform measurement methods hold the most promise and why, and how companies are building audiences and developing trust among data deprecation and privacy concerns.
The Future of Media
Bill LivekChief Executive Officer & Executive Vice Chairman
Bill Livek will join Scott McDonald, the president of the ARF, in a 1-on-1 conversation about the future of media measurement.
Synthetic Solution: Leveraging Data Dependencies in Cross-Platform Measurement Models
Sean PinkneySenior Director, Data Science
Improvements to the synthetic control model and potentially to business applications.
What Does the Converged TV Ecosystem Need From a “Calibration” Panel?
Michael Vinson, PhDChief Research Officer
Are panels still practical and viable? If so, exactly what will be required from a next-generation “calibration” panel. If not, what are the alternatives?