- 26 Novembro, 2019

Trust in data: understanding attitudes to data in a regulated world

Sarah Kelleher
Sarah Kelleher
Senior Corporate Marketing Manager

Data forms the lifeblood of modern businesses but as recent events in the media have demonstrated it is also a point of vulnerability. At our Autumn Summit, Comscore’s Sarah Kelleher took an in-depth look at our recent whitepaper, Trust in Data, created in partnership with The Drum. Watch the full presentation now to understand attitudes to data in a regulated world.

Topics covered include:

  • Types of data used by marketers and why
  • Levels of trust in different data sources
  • Implications of using poor quality data for businesses

MMX® Multiplataforma

Comscore MMX® Multiplataforma fornece uma visão sem duplicação do comportamento total da audiência em computadores, smartphones e tablets.
Saiba mais