Trust in data: understanding attitudes to data in a regulated world
Data forms the lifeblood of modern businesses but as recent events in the media have demonstrated it is also a point of vulnerability. At our Autumn Summit, Comscore’s Sarah Kelleher took an in-depth look at our recent whitepaper, Trust in Data, created in partnership with The Drum. Watch the full presentation now to understand attitudes to data in a regulated world.
Topics covered include:
- Types of data used by marketers and why
- Levels of trust in different data sources
- Implications of using poor quality data for businesses