The Last Click Factor: How Consumers Are Outsourcing Much of the Purchase Journey to AI Assistants
Data forms the lifeblood of modern businesses but as recent events in the media have demonstrated it is also a point of vulnerability. At our Autumn Summit, Comscore’s Sarah Kelleher took an in-depth look at our recent whitepaper, Trust in Data, created in partnership with The Drum. Watch the full presentation now to understand attitudes to data in a regulated world.
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Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.
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