The impact of COVID-19 has led to a shift in the way television audiences are consuming media, all the way down to the local market level.
During this week’s Coffee with Comscore webinar, we explored how the coronavirus is contributing to shifting media consumption trends in New York, Philadelphia and Boston (Manchester) – from changing demographics, to trending dayparts, to viewing across traditional TV and streaming channels.
This webinar looked at:
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Leia nossas atualizações sobre as mudanças nas tendências de consumo e o seu impacto nos setores de publicidade e mídia em comscore.com/por/Insights/Coronavirus.
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