May 18, 2020

How COVID19 is Shaping Media Consumption in New York, Philadelphia and Boston

Jeff Sarault
Jeff Sarault
Senior Director, Account Management, Agencies
Mandy Leef
Mandy Leef
Senior Director, Account Management
Rachel Cooper-Blank
Rachel Cooper-Blank
Lead Account Manager

The impact of COVID-19 has led to a shift in the way television audiences are consuming media, all the way down to the local market level.

During this week’s Coffee with Comscore webinar, we explored how the coronavirus is contributing to shifting media consumption trends in New York, Philadelphia and Boston (Manchester) – from changing demographics, to trending dayparts, to viewing across traditional TV and streaming channels.

 

This webinar looked at:

  • Household viewership trends across New York, Philadelphia & Boston (Manchester) U.S. television markets
  • TV and streaming viewership consumption insights
  • The shift in audience demographics
  • Shifting local viewership trends in these specific markets

 

If you found the information in this presentation compelling and would like to receive insights customized to your specific business needs, please contact us here

Coronavirus Insights

Read our ongoing updates on shifting consumption trends and the resulting impact on the advertising and media industries on comscore.com/Coronavirus.

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