YouTube and Hulu Record All-Time Highs in Video Views during the Month
RESTON, VA, October 30, 2009 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released September 2009 data from the Comscore Video Metrix service, showing that more than 168 million U.S. Internet users watched online video during the month. Online video viewing continued to reach record levels in September with nearly 26 billion videos viewed during the month, as Google Sites accounted for more than 40 percent of videos viewed online by Americans.
Top 10 Video Content Properties by Videos Viewed
Google Sites continued to rank as the top U.S. video property in September as it delivered nearly 10.5 billion videos viewed, or 40 percent of all videos viewed online. YouTube.com accounted for 99 percent of all videos viewed at the Google Sites property. Hulu ranked second with 583 million (2.2 percent) followed by Fox Interactive Media with 547 million videos viewed (2.1 percent) and Viacom Digital with 513 million (2.0 percent).
*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
Top 10 Video Content Properties by Viewers
More than 168 million viewers watched an average of 154 videos per viewer during the month of September. Google Sites attracted more than 126 million unique viewers during the month (82.7 videos per viewer), followed by Fox Interactive Media with 58 million viewers (9.4 videos per viewer) and Yahoo! Sites with 57 million viewers (7.5 videos per viewer).
Top Video Ad Networks by Potential Reach
In September, Tremor Media ranked as the #1 video ad network with a potential reach of 73 million viewers, or 43.3 percent of the total viewing audience. YuMe Video Network ranked second with a potential reach of 66 million viewers (39.4 percent penetration) followed by Broadband Enterprises (BBE) with 63 million viewers (37.5 percent).
Other notable findings from September 2009 include:
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