Mais insights

Comscore Movies

Superhero fatigue, what superhero fatigue? July is truly the month of the superhero (and the T-rex) with “The Fantastic Four: First Steps” and fan favorites “Superman” &”Jurassic World Rebirth” taking...

What Happens When You Stop Measuring in Silos?

This year’s MAD//Fest (1–3 July) came with a mandate: Be Less Boring. And the industry delivered—with bold, brave conversations, and the cultural candour you only get when marketers are off mute.