Ad Week 2016: Is precision targeting delivering on its promise?
Ad Week 2016: What’s needed to make data truly actionable?
Ad Week 2016: How do you evaluate quality delivery?
How do we ensure that the data that goes into marketing models is actually valid data? How important is viewability? Has this focus on viewability distracted marketers from understanding a campaign’s...
Ad Week 2016: What are the metrics that matter?
Olimpíadas: Instagram conquista medalha de ouro em engajamento na Rio 2016
Millennials going mobile
Discussing how much time millennials spend on mobile devices and traditional media platforms, including the meteoric rise of Pokemon Go.
Mobile video is driving force in this election
Will digital ads outpace TV?
Box Office Overview
As Merger Closes, Rentrak & Comscore Push ‘New Model’ For Media Measurement
Comscore Vision
Shopping goes mobile
Mobile shopping up 50%-60% season-to-date
Focus on your product don't get stuck in a rut
Wal-Mart online dwarfed by king Amazon
Comscore's read on Black Friday
THIS could boost ad spending
Millennial habits