Elevating Measurement: Delivering on a Cross-Platform Promise
IAB State of Data Town Hall: Measurement
Comscore and LiveRamp Partner For Reliable TV Information
Comscore is seeking a “holistic view” of audience behavior because newly “thrifty” advertisers are demanding accurate data on the effectiveness of ad spend.
INTERACT Virtual Summit: The Strategy behind Telemundo's Exploration on Con...
Consumo de mídia durante a pandemia de coronavírus
The Future of CTV Advertising Panel
Viewer behavior changes rapidly, and CTV is the latest trend. As users are increasingly cutting the cord and streaming TV content via connected TV devices, advertisers are adapting their ad strategies...
Advanced TV Targeting Early In A Mega Trend
Olimpíadas: Instagram conquista medalha de ouro em engajamento na Rio 2016
Millennials going mobile
Linda Abraham about global digital trends