Introducing a New MMX Data Exploration and Visualization Tool
Why Marketers Need to Know About Advanced Currencies
As Merger Closes, Rentrak & Comscore Push ‘New Model’ For Media Measurement
The merger of media measurement houses Comscore and Rentrak just completed, heralding what the pair say is a new era in consumer tracking for brands and publishers.
Comscore Vision
Time spent online by the numbers
Kellogg’s Boosts Digital ROI to 6X with Real-Time Targeting
Comscore Chairman and Co-founder Gian Fulgoni explains how brand marketer Kellogg’s has seen its ROI for programmatic campaigns increase five to six times by optimizing them in real-time using comScor...