Mais insights

Time spent online by the numbers

Gian Fulgoni talks about the digital media impact of mobile and provides insight to the time we spend on digital platforms.

Kellogg’s Boosts Digital ROI to 6X with Real-Time Targeting

Comscore Chairman and Co-founder Gian Fulgoni explains how brand marketer Kellogg’s has seen its ROI for programmatic campaigns increase five to six times by optimizing them in real-time using comScor...