What does the box-office success of "Godzilla Vs. Kong" mean for the future...
"The beautiful thing about Comscore is the ratings are far more consistent....
Addressable Ads Promise Outcome-Based Metrics
National networks are increasingly prioritizing addressable advertising, and demand is outstripping supply on linear TV Beet.TV spoke with Scott Worthem, Global EVP, Strategic Partnerships & Business...
Brand Innovators' TV & Cross-Screen Measurement
Celebrating Data Privacy Day
Three Trends Rebooting TV Measurement
In the last installment of Comscore's "Advancing Toward a Common TV Measurement Currency" series with Beet.TV, Chief Product Officer David Algranati discusses how TV is changing, and what measurement...
Local TV Shines As Viewers Seek Pandemic News
O Comportamento da Black Friday nas redes sociais
TV Needs an Impression-Based Currency for Pay-Per-Performance
OTT Shows Key Strength in Impression-Based Targeting
TV Must Embrace Digital-Style Buying
We’re Breaking Silos for Audience-Based Buying
TV Ads Move Toward Cross-Platform Delivery
Local TV Buys Gain From Digital Insights
How MVPDs Will Extend Addressable Ads Nationwide: Comcast’s Larry Allen
‘TV Will Never Be the Same’ After Addressability
The Convergence of Linear & OTT Measurement
How To Solve Identity & Safeguard Privacy