‘TV Will Never Be the Same’ After Addressability
The Convergence of Linear & OTT Measurement
Balancing Contextual and Audience Targeting
Today’s programmatic buyers often choose between two key targeting strategies: contextual and audience. Hear Comscore partners share their thoughts on the advantages of each – and why media buyers sho...
Activating Comscore Segments for Improved ROI
Selecting Segments Amid Programmatic Clutter
Pioneering the Next Frontier in Programmatic
Programmatic continues to change how brands and agencies approach advertising. What might be the next development or trend? Comscore’s trusted partners share their thoughts on the next frontier in pro...
Measuring and Optimizing Programmatic KPIs
Hulu Hopes Comscore Campaign Ratings Quantify Shared Viewing
The Future of CTV Advertising Panel
Time spent online by the numbers