As soluções de mensuração da Comscore ajudam você a descobrir insights granulares sobre seus consumidores-alvo no varejo.
This report provides digital commerce insights focusing on merchant-level basket performance using passively collected massive clickstream behavioral data inclusive of desktop and mobile.
Identify possible inflection points for specific categories based on digital spend trends. Available categories include: Video Game Consoles, Furniture & Appliances, Video Games, Consumer Electronics, Consumer Packaged Goods, Apparel & Accessories, Home & Garden.
Identify key digital touchpoints between category research initiation and category purchase. Report on frequency, intensity, and timing of digital touchpoint engagement and determine whether digital touchpoint engagement impacted downstream conversion.