Understand online retail audiences to expand your reach and ROI

Comscore enables retail brands to better plan, transact and evaluate advertising across platforms.

Comscore measurement solutions help you uncover granular insights into your target retail consumers to increase engagement and return on investment in the retail industry.

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Featured Products

Path-to-Purchase Research

Comscore Consumer Journey provides deep, customizable insights on the consumer research process across the retail industry, leading up to conversion for retail transactions for online digital commerce. 

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Retail - Path-to-Purchase Research

Brand Effectiveness Measurement

Using flexible measurement and attribution methods, Brand Survey Lift provides marketers, agencies and media companies with insight into a campaign’s ability to drive lifts in key branding metrics, such as awareness, favorability and purchase intent across the retail industry. 

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Retail - Brand Effectiveness Measurement

Custom Solutions

Top Retail Merchant Report

Top Retail Merchant Report

This report provides digital commerce insights focusing on merchant-level basket performance using passively collected massive clickstream behavioral data inclusive of desktop and mobile.

Retail Product Category Insights

Retail Product Category Insights

Identify possible inflection points for specific categories based on digital spend trends. Available categories include: Video Game Consoles, Furniture & Appliances, Video Games, Consumer Electronics, Consumer Packaged Goods, Apparel & Accessories, Home & Garden.

Online Customer Journey

Online Customer Journey

Identify key digital touchpoints between category research initiation and category purchase. Report on frequency, intensity, and timing of digital touchpoint engagement and determine whether digital touchpoint engagement impacted downstream conversion.