Understand mobile purchase behaviors, attitudes and intent for better decision-making

Comscore MobiLens® Plus is a market research tool that provides insights into consumers’ smartphone and tablet device preferences, demographics and key landscape trends to aid in better strategic planning, product design, and product launch.

U.S. survey-based insights provide details on device ownership, device usage, purchase intent, and behaviors driving mobile engagement.

With MobiLens Plus, agencies and advertisers can build data-driven mobile plans to reach target audiences. Mobile OEMs and operators can understand emerging trends in the mobile landscape and track device satisfaction. Additionally, publishers and content owners can add insights to demonstrate the value of their mobile and tablet audiences.

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Informações não duplicadas e centradas nas pessoas

Obtenha informações não duplicadas por pessoa através de uma combinação de dados dos painéis Comscore e da Comscore Census Network.
Informações não duplicadas e centradas nas pessoas

Visão holística em dispositivos móveis

Compare audiências entre smartphones e tablets, navegador e aplicativos, e Android e iOS.
Visão holística em dispositivos móveis

Medição confiável

Confie na primeira medição não duplicada do público digital da indústria.
Medição confiável
  • Create better mobile strategy by understanding the consumer behaviors that are driving trends in mobile engagement.
  • Refine media plans by finding target audiences where they can best be reached on mobile, such as SMS, mobile web or downloaded application.
  • Evaluate strategic plans by understanding emerging trends in the fast-changing mobile market.
  • Monitor emerging trends with insights on which handsets are getting the most traction based on device satisfaction attributes such as form factor, operating system, and device features.
  • Benchmark against competitors by understanding demographics of mobile device users across OEMs and operators.
  • Build better strategic plans by understanding the factors that drive consumer brand loyalty to mobile products.
  • Better package your inventory by understanding your audience size, demographic composition and usage intensity.
  • Demonstrate your site’s ability to reach target audiences that are most important to advertisers.
  • Anticipate trends by understanding changing behaviors, attitudes and device usage across mobile and tablet.

Conheça Os Especialistas

Joe Lahr
Joe Lahr
General Manager, Digital Audience

A seventeen-year veteran of Comscore, Joe has made a career of driving innovation in the digital media measurement space. Joe and his team help deliver valuable tools for measuring digital audiences in an ever-evolving media landscape.

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Ashwath Rajendran
Ashwath Rajendran
Senior Product Manager

Ashwath Rajendran serves as a Senior Product Manager on the Digital Audience Product team. Ashwath manages digital media planning tools such as Plan Metrix & Segment Metrix, advertising intelligence products such as Ad Metrix & Search Planner as well as ecosystem intelligence products such as Mobilens and qSearch across multiple global markets.

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