Powered by Comscore Advanced Audiences, our local television solutions combine real-world TV viewership information with valuable, advanced household-level consumer and demographic behavior data, allowing buyers and sellers to access the metrics that matter and transact with confidence.
Comscore Advanced Audiences™
Massive and Passive Measurement
Accurate, Complete Local Market Coverage
- Grow your revenue share by showing advertisers their target consumers reliably watch your station.
- Optimize resources and minimize waste with more reliable and stable local television ratings.
- Make smarter programming and promotional decisions by knowing precisely what and when your audience is watching.
- Pinpoint valuable audiences based on lifestyle, behavior, programming preferences, vehicle ownership and purchase intent.
- Confidently reach your key consumers with massive and detailed local TV consumption data.
- Accurately determine ROI using local TV measurement from all local U.S. markets with data collected from the ZIP code-level up.