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Blog May. 28, 2008 | Share

Click-Through Rates for Universal Search

In previous posts, I looked at the emergence of universal search as well as the types of universal search results. Now let’s take a look at how consumers interact with the universal search results page and how they click. Read more

Blog Apr. 30, 2008 | Share

Types and Share of Universal Search Results

In January, I examined search results during a single week on Google. During that time, 17% of all results were universal search results, and 58% of those who searched Google saw a universal result at least one time. By a large margin, most saw video and news, followed by images and maps/stocks/weather. Maps constitute the majority of that final bucket... Read more

Blog Feb. 13, 2008 | Share

Recent Interview with Eric Enge

I was recently interviewed by Eric Enge at Stone Temple Consulting about the search industry. We cover a lot of issues focused around the evolution of search as a marketing vehicle. Read more

Blog Jun. 25, 2007 | Share

Demonstrate the ROI of Search Marketing

As we head toward Searchnomics 2007 on June 27, I’d like to share with you some more thoughts on the future of search marketing. Read more

Blog Jun. 13, 2007 | Share

Beyond Direct Response: Search's Role in the Media Mix for Branding and Offline Sales

Hi, my name is James Lamberti, SVP Search and Media at comScore. I’m heavily involved in our search work and often partner with clients and the industry to dive deeper into the role and value of search. On June 27th, I am delivering a keynote at Searchnomics 2007, titled “Beyond Direct Response: Search's Role in the Media Mix for Branding and Offline... Read more