comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
In this webinar, Mike Shaw and Ayaan Mohamud gave a comprehensive overview of the key trends shaping the digital landscape in Europe. The presentation covered the 18 European markets measured by comScore and highlighted key trends in internet usage, digital advertising, mobile, online video and search from the 2013 Europe Digital Future in Focus report.... Read moreBy: Ayaan Mohamud, Mike Shaw Tags: Ad Impressions, Advertising, Banking, Connected Devices, e-Commerce, Mobile, Multi-Platform, Newspapers, Video, Retail, Search, Smartphone
Mike Shaw’s presentation will give you an insight into the European ad market, the rising importance of viewable impression measurement and why data will fuel the continued growth of digital advertising. Read moreBy: Mike Shaw Tags: Ad Impressions, Ad Validation, Advertising
The Power of Like Europe is based on a collaboration between comScore and Facebook and is a follow-up to the original Power of Like study conducted in the US in May 2011 and Power of Like 2, published in June 2012. The findings are largely based on data from comScore Social Essentials™ and Action Lift™ products. Read moreBy: Cathy McCarthy, Mike Shaw Tags: Facebook, Social
comScore present an overview of the digital advertising landscape, focusing on the implications for the industry of measuring ad visibility and targeting. Read moreBy: Mike Shaw Tags: Ad Impressions, Ad Validation, Advertising
The European comScore vCE Charter Study – 12 leading advertisers – sought to answer these very questions and more! Mike Shaw presents the full study results and provides a thoughtful discussion of the study implications. Read moreBy: Mike Shaw Tags: Ad Impressions, Ad Validation, Viewability
This presentation on validated Campaign Essentials (vCE) was delivered at the official launch of vCE in the UK by Mike Read, Scott Joslin and Mike Shaw. In addition to digital trends, it discusses the importance of ad validation in the digital world and how comScore's vCE can help the media industry Read moreBy: Mike Read, Mike Shaw Tags: Ad Validation
With the Olympics now just over a year away, the first test of consumer excitement has just finished with a reported 1.8m individuals applying for tickets before the end of April deadline. London 2012 organisers have every reason for optimism, with over half the events already oversubscribed, and the site’s existing audience provides even more cheer.... Read moreBy: Mike Shaw Tags: Sports
The research analysed the behaviour of heavy, medium, light and non-clickers to demonstrate how these segments of clickers contribute to total click-through activity. Read moreBy: Mike Shaw, Toby Crisp Tags: Advertising
Are low click rates evidence that display ad campaigns have not had any impact on consumer behavior? Or, does online display advertising work in a similar way to traditional offline advertising with multiple exposures over time being needed to effect a change in consumer behavior? Read moreBy: Gian Fulgoni, Marie Pauline Mörn, Mike Shaw Tags: Ad Impressions, Advertising, Click rates
One recent comScore study revealed that the view-through impact of online display ads can have the same impact on sales as what has traditionally been ascribed to TV ads. Read moreBy: Mike Shaw Tags: Ad Impressions, Ad Validation, Advertising