Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
Many key developments in digital media stand poised to redefine the way we consume content across platforms in 2010. Among these will be the introduction of paid-for content, further blurring of traditional TV broadcasting and online video distribution, and a significant acceleration in mobile internet use. This last is particularly important, for while... Read moreBy: Jamie Gavin Tags: Mobile, Smartphone
comScore has published an open white paper, “Proposal for a New Person-Centric Measure for Web Site Server Measurement in the U.K.”. This open white paper has been submitted to the Audit Bureau of Circulation’s electronic arm (ABCe) for consideration by its Internet Technical Group and by the Joint Industry Committee for Web Standards (JICWEBS)... Read moreBy: Jamie Gavin Tags: Cookies
Last month comScore was delighted to receive the M.E.F. Award for Business Intelligence in mobile media, a prestigious award acknowledging the work currently being done by comScore in conjunction with the GSMA and U.K. mobile operators to comprehensively and anonymously measure the mobile world. Read moreBy: Jamie Gavin Tags: Mobile
With comScore chairman and co-founder Gian Fulgoni, and comScore mobile expert Paul Goode, both speaking at the event, I travelled to Valencia last week to attend the Festival of Media. Read moreBy: Jamie Gavin Tags: Media & Entertainment
It would seem that out of all U.K. visitors to Evertonfc.com, 46.8 percent come from the North West, compared to just 16.8 percent of all U.K. visitors to Liverpoolfc.tv! These numbers are based on 3 months worth of data rolled-up into a single month average (in this case ending January 2009). Read moreBy: Jamie Gavin Tags: Sports
At the WARC “Measuring Advertising Performance” conference at the Royal Garden Hotel here in London last week, comScore’s SVP and Managing Director of Europe, Mike Read, presented a very digestible overview of the current tools available to advertisers and agency planners in the online arena. Read moreBy: Jamie Gavin Tags: Cookies, Video
Social networking was the undisputed poster boy of the online world in 2008, finishing the year with a community representing 80% of the U.K.'s total online population. Read moreBy: Jamie Gavin Tags: Social
comScore’s first dual-screen publication in any of the global markets it currently tracks, aims to address the key concerns of marketers and content providers operating in this rapidly developing industry. Read moreBy: Jamie Gavin Tags: Audience Measurement, Demographics, Internet Use, Rankings, Smartphone
Euro2008 Sends Flood of Traffic to UEFA.com (Union of European Football Associations’ site) - and the U.S. gets more excited than anyone…
Regular visitors to this particular stretch of the blogosphere may remember my first ever comScore post, which charted the influx in traffic to MLS.com following the signing of David Beckham to the LA Galaxy… Read moreBy: Jamie Gavin Tags: Sports
I was recently privileged to be asked to appear in Adam Buxton’s excellent new BBC3 pilot, MeeBox. Read moreBy: Jamie Gavin Tags: Video