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Blog Aug. 22, 2016 | Share

Players vs Referees in the Digital Advertising World

Establishing a clear definition of roles between players and referees is central to the smooth, fair running of sporting contests. The presence of an impartial third party facilitates even treatment of both sides, ensures that rules are consistently applied, and delivers an end result which can be trusted. The same principles can be applied to the digital... Read more

Blog Aug. 22, 2016 | Share

Ad Fraud in Mobile Advertising: The Next Battleground

The often-quoted suggestion that “the only thing necessary for the triumph of evil is for good men to do nothing” was first uttered long before sophisticated digital advertising fraud threatened marketing budgets around the globe, but the principles have never been more relevant. The tools to combat fraud exist, but a proactive and informed effort... Read more

Data Gem Aug. 22, 2016 | Share

Malaysia: Video Leaning Towards Shorter-Form Content on Desktop, Advertising Saturation Increasing

A recent analysis of the online video landscape on desktop and laptop computers in the Malaysia market revealed some key findings. Read more

Data Gem Aug. 17, 2016 | Share

Indonesia: Video Leaning Towards Shorter-Form Content on Desktop, Advertising Saturation Increasing

Video is a huge growth area on all platforms, particularly with the advent and rapid expansion of streaming services. This Data Gem uncovers the key findings for the Indonesia market. Read more

Presentation Jul. 11, 2016 | Share

Impressions vs. Eyeballs: What Are You Really Buying?

Impressions vs. Eyeballs: What Are You Really Buying?

When advertisers put money on campaigns, what they are looking for is audience, i.e. eyeballs. But what is bought are actually impressions, which are just ad-served onto pages and sites. Was that impression served to a real human rather than a bot? Was that ad actually in the browser-viewable window or was it below-the-fold? Or even in a tab that is... Read more

Presentation Jun. 2, 2016 | Share

Understanding Indonesia Online Audience

Understanding Indonesia Online Audience

Just when we thought we know Indonesians, this keynote revealed to us never-before-seen insights of Indonesia online audience Read more

Blog Aug. 25, 2015 | Share

The Data of it All

Positioned, as comScore is, at the intersection between the content and advertising sides of the digital ecosystem, we gain a privileged perspective on the way in which the abundant supply of data available to digital businesses is shaping this space. Read more

Blog Aug. 21, 2015 | Share

Challenges and Opportunities of Measurements in Mobile

As the umbrella of the ‘digital’ ecosystem continues to spread to new platforms and media types, measurement must also adapt to meet the expanding needs of the marketplace. More money is shifting into mobile, so the need to accurately and independently evaluate both media and advertising is fundamental in maintaining trust and growth – just like... Read more

Blog Aug. 20, 2015 | Share

Vietnam Coming of Digital Age

While Vietnam is one of the less mentioned markets in Southeast Asia when it comes to digital, this 90+ million consumer market is coming of age. The telecommunications infrastructure that was laid down years ago ensures digital subscriber line services are accessible in smaller towns and cities up and down the 3,260-kilometre coastline. This means... Read more