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Blog Oct. 11, 2012 | Share

Battling Bots: comScore’s Ongoing Efforts to Detect and Remove Non-Human Traffic

Last year I wrote about the important challenge of staying one step ahead of invalid traffic in the audience measurement business. Today, I’m hoping to re-visit the subject and help further explain the impact of some forms of invalid, non-user initiated traffic. Audiences and impressions form the basis for the monetization of digital media, and it... Read more

Blog Jul. 11, 2011 | Share

Staying Ahead of Invalid Traffic in Digital Audience Measurement

Since the dawn of the Internet, spam has been one of the most prevalent issues plaguing legitimate digital businesses. This persistent pest exists in a variety of very familiar forms, such as email, link and search spam. In comScore’s business of measuring the digital world, we have recently encountered new varieties of spam affecting digital audience... Read more