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Blog Jul. 20, 2011 | Share

Could the Lack of an NFL Resolution 'Lock Out' Display Ad Revenue for NFL.com?

Among the top 3 U.S. sports league sites (MLB.com, NBA.com and NFL.com), NFL.com attracted the greatest number of unique visitors during its most recent active season, who were in turn exposed to a significant volume of display advertising on the site. During the 2010-2011 playing season, NFL.com averaged more than 16 million monthly ad-exposed unique... Read more