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Presentation Apr. 9, 2014 | Share

German Webinar: Online Campaign Optimisation and Validation

Online Campaign Optimisation and Validation

This webinar, presented in German by Peter Bernschneider, provided insights into how advertisers and agencies can leverage comScore vCE to optimise and validate their online campaigns. Read more

Presentation Nov. 1, 2013 | Share

How Advertisers and Publishers Can Validate and Optimise Online Campaigns

This webinar presented in German by Peter Bernschneider, revealed the results of our global vCE Benchmarks study conducted earlier this year. It also covered the latest online trends in Germany across web usage, social media, online video and mobile. Read more

Presentation Sep. 23, 2013 | Share

Online Advertising: Audience and Ad Validation

Online Advertising: Audience and Ad Validation

On our dmexco stand, Peter presented (in German) an overview of the biggest online trends in Germany and what these meant for the digital advertising marketplace. He also revealed the results of our recently conducted vCE Benchmarks study, which analysed over 4000 online campaigns. Read more

Presentation Sep. 13, 2012 | Share

Validierte Impressions

This presentation on validated Campaign Essentials (vCE) was delivered at dmexco 2012 by Peter Bernschneider. In addition to digital trends, it discusses the importance of ad validation in the digital world and how comScore's vCE can help the media industry. Read more