comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, is pleased to announce the expansion of the online universe to the 6-14 year old Italian audience. Despite representing the smallest category in terms of online internet users and viewers this is a fast growing category in digital consumption. Read moreBy: Paloma Sánchez Martinez Tags: Audience Measurement, Rankings, Video
comScore presents the 2013 Spain Digital Future in Focus – El Mercado Digital Español report, providing an overview of the Spanish digital landscape and identifying the prevailing trends in web usage, online video, mobile and ecommerce. Read moreBy: Hélène Azevedo, Paloma Sánchez Martinez Tags: Advertising, Audience Measurement, Connected Devices, Engagement, Mobile, Multi-Platform, Video, Retail, Search, Smartphone, Social, Tablets