#RIPGRPs: Evolving the Metrics That Move Us Forward
When it comes to sports, fandom starts close to home. Whether it’s high school football on a Friday night, college rivalries on Saturdays, or hometown heroes taking the field on Sundays,... Read more
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Measurement isn’t just about tracking viewership—it’s about driving decision making, especially at the local level. For local stations, impressions must reflect real audiences in real markets, because...
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Spice up your campaigns this season with our Fall Audience Guide.
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