comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
Today’s consumer is more and more likely to engage with digital content on multiple devices. Even more intriguing are the implications of mobile devices and the user’s ability to access content on-the-go. As new purchasing channels open up, it is important for brands to present a unified presence across platforms. Read moreBy: Kevin Levitt Tags: e-Commerce, m-Commerce, Multi-Platform, Retail, Shopping
comScore’s 2010 Online Auto Insurance report is a detailed review of the attitudes, preferences, and behaviors of auto insurance policyholders and shoppers. By analyzing how these consumers engage with insurance companies both online and offline, industry players gain insight into strategic issues pertaining to consumers’ auto insurance quoting,... Read moreBy: Kevin Levitt, Susan Engleson Tags: Finance
As the economy and recent credit card regulations continue to shape the credit card industry, the 2009 comScore Online Credit Card Report presents a deep dive into the behaviors and perceptions of consumers in the changing credit card industry online. Read moreBy: Kevin Levitt Tags: Banking, Finance