comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
Today’s consumer is more and more likely to engage with digital content on multiple devices. Even more intriguing are the implications of mobile devices and the user’s ability to access content on-the-go. As new purchasing channels open up, it is important for brands to present a unified presence across platforms. Read moreBy: Kevin Levitt Tags: e-Commerce, m-Commerce, Multi-Platform, Retail, Shopping
comScore’s 2010 Online Auto Insurance report is a detailed review of the attitudes, preferences, and behaviors of auto insurance policyholders and shoppers. By analyzing how these consumers engage with insurance companies both online and offline, industry players gain insight into strategic issues pertaining to consumers’ auto insurance quoting,... Read moreBy: Kevin Levitt, Susan Engleson Tags: Finance
As the economy and recent credit card regulations continue to shape the credit card industry, the 2009 comScore Online Credit Card Report presents a deep dive into the behaviors and perceptions of consumers in the changing credit card industry online. Read moreBy: Kevin Levitt Tags: Banking, Finance