comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
This presentation was made at the EMEA MMA Forum 2013 event - Mobile and the Path to Purchase - in London on November 11th and contains market insights on the emerging mobile commerce and retail landscape across the EU5 region. Read moreBy: Hesham Al-Jehani Tags: Advertising, Mobile, Mobile Operators
Mobile users in the UK, both male and female, are increasingly using their devices as shopping companions. In collaboration with MforMobile, we have produced an infographic to identify the latest UK mobile shopping trends and illustrate how this market has grown over the last year. Read moreBy: Hesham Al-Jehani Tags: Demographics, e-Commerce, Mobile, Retail, Shopping, Smartphone
comScore presents insights into the UK mobile gaming market. Read moreBy: Hesham Al-Jehani Tags: Gaming, Mobile
The Mobile Shift: How connected devices are changing consumer attitudes and behaviour Read moreBy: Hesham Al-Jehani Tags: Connected Devices, Mobile, Smartphone