#RIPGRPs: Evolving the Metrics That Move Us Forward
TV measurement is finally having its moment in the spotlight. Not long ago, GRPs (Gross Rating Points) were the headline act built for an era when content was broadcast to the masses... Read more
2025 Holiday Audience Guide
Local Is Where Currency Begins
The Rise of AI Tools: A View of U.S. Consumer Adoption and Application
Currency for How Media Actually Works Today
Fall Audience Guide
Consumer AI Tool Usage
Flexible by Design: Building Standards That Fit a Multi-Currency World
Summer Audience Guide
ID-Free Impressions are the New Normal
Proximic by Comscore’s third annual State of Programmatic Report for 2025 reveals a digital advertising industry at a turning point.
Spring Audience Guide
CES 2025 kicks off with Comscore
Comscore Data Divas at CES C Space
Comscore Data Divas panel at CES in the C-Space with Ann Bee, Google; Sheila Marmon, Mirror Digital; Kelly McMahon, LG Ad Solutions; Noelle Huynh, Warner Brothers Discovery; Andrea Zapata, T-Mobile Ad...
2025 State of Programmatic Report
Consumers set up a blockbuster holiday season at the Box Office
Comscore TV Personification
New Year's Audience Guide