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Blog Dec. 14, 2015 | Share

Story of the 2015 Holiday Season: Mobile is Eating Brick-And-Mortar Retail

Story of the 2015 Holiday Season: Mobile is Eating Brick-And-Mortar Retail

We’re now in the thick of the 2015 online holiday shopping season, and the shopping dynamics this year are as interesting as ever. And while I could pontificate on any number of fascinating storylines, I keep coming back to one overarching theme: Mobile is Eating Brick-and-Mortar Retail. Read more

Presentation Dec. 1, 2015 | Share

State of the U.S. Online Retail Economy in Q3 2015

State of the U.S. Online Retail Economy in Q3 2015

In this presentation, comScore Chairman Emeritus & Co-Founder Gian Fulgoni and comScore VP of Marketing & Insights Andrew Lipsman take an in-depth look at the online retail trends that will drive this holiday season and impact the market. Read more

Blog Sep. 25, 2015 | Share

Good News for Digital Publishers: Audiences Are on the Rise Thanks to Mobile

Good News for Digital Publishers: Audiences Are on the Rise Thanks to Mobile

Earlier this week comScore released our 2015 U.S. Mobile App Report, which is full of interesting new findings on the importance of apps to the digital landscape and how consumers are engaging with them. If there was one single finding that has the most far-reaching implications, it’s that in the past year multi-platform digital audiences for the... Read more

Blog Sep. 23, 2015 | Share

How the Power of Habit Drives Mobile App Usage

How the Power of Habit Drives Mobile App Usage

Earlier this week comScore released our 2015 U.S. Mobile App Report, which is full of interesting new findings on the importance of apps to the digital landscape and how consumers are engaging with them. Through our thorough investigation of how people use apps, one of the most common themes that cropped up was just how important the power of habit... Read more

Whitepaper Sep. 22, 2015 | Share

The 2015 U.S. Mobile App Report

The 2015 U.S. Mobile App Report

Digital media time in the U.S. has exploded recently – growing nearly 50 percent in the past two years, with more than three-fourths of that growth directly attributable to the mobile app. Mobile has grown so fast that it’s now the leading digital platform, with total activity on smartphones and tablets accounting for 62 percent of digital media... Read more

Blog Jul. 14, 2015 | Share

Why Mobile-Only Audiences Are Key to Digital Publishers’ Monetization

Why Mobile-Only Audiences Are Key to Digital Publishers’ Monetization

Ever since comScore first introduced Media Metrix® Multi-Platform to the US market in early 2013, we have gotten a much clearer picture how important mobile is to digital media audiences. Before multi-platform data existed, mobile was often thought to be primarily incremental engagement from existing users of a media property – but it turns out that... Read more

Whitepaper Jul. 14, 2015 | Share

The Global Mobile Report: How Multi-Platform Audiences & Engagement Compare in the US, Canada, UK and Beyond

Mobile Report

Over the past several years, internet usage across the globe has increasingly shifted from desktop to multi-platform. With mobile now the leading digital platform in many global markets, publishers need to understand the full extent of their global multi-platform audience’s behaviors, while advertisers must understand these shifts in media consumption... Read more

Blog Jun. 11, 2015 | Share

How the “Buy Button” Can Help Fill the M-Commerce Gap

Share of Online Retail Browsing vs. Spending by Platform

While mobile has been quick to gain the attention of consumers, it has been much slower at driving dollars. comScore’s recently released Q1 2015 data shows that while 59 percent of digital shopping time occurred on mobile devices, smartphones and tablets only drove 15 percent of total e-commerce spending – a phenomenon we call the “M-Commerce... Read more

Whitepaper Jun. 11, 2015 | Share

The M-Commerce Gap: Why Dollars Continue to Lag Shopping Behavior on Mobile

Mobile commerce, or m-commerce, is one of the most widely discussed trends in retail today. More than ever, consumers are using their mobile devices – both smartphones and tablets – to influence their shopping and buying of retail goods. Read more

Presentation May. 27, 2015 | Share

State of the U.S. Online Retail Economy in Q1 2015

State of the U.S. Online Retail Economy in Q1 2015

In this presentation, comScore Chairman Emeritus & Co-Founder Gian Fulgoni and comScore VP of Marketing & Insights Andrew Lipsman take an in-depth look at the year’s online retail trends and what they mean for retailers going forward. Read more