Key Insights from 2012
and What They Mean for
the Coming Year
To GRP or Not to GRP: Getting the Metrics for Online Video Right
Josh Chasin, Chief Research Officer, comScore, Inc.
Turning Big Data into Mobile Subscriber Insights
Brian Jurutka, SVP, Subscriber Analytics, comScore, Inc.
In this webinar, comScore Senior Director Tiffany Walker shares highlights of digital consumption in the first quarter of 2013.
In this presentation, comScore Chairman & Co-Founder Gian Fulgoni and comScore VP of Marketing & Insights Andrew Lipsman present key retail trends in the first quarter of 2013. Read moreBy: Andrew Lipsman, Gian Fulgoni Tags: Advertising, Amazon, Audience Measurement, ecommerce, Engagement, Mobile, Multi-Platform, Retail, Shopping, Smartphone, Tablets
comScore Reports $50.2 Billion in Q1 2013 Desktop-Based U.S. Retail E-Commerce Spending, Up 13 Percent vs. Year Ago
... Read moreBy: Andrew Lipsman Tags: ecommerce, Retail
comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, today announced that it will participate in the following investor conferences in May 2013: • Magid Abraham, President and Chief Executive Officer, and Ken Tarpey, Chief Financial Officer, will present at the JP Morgan Technology, Media and Telecom Conference in Boston,... Read moreBy: Andrew Lipsman Tags: comScore Financial News
comScore today announced financial results for the first quarter of 2013. In the first quarter 2013 comScore achieved record quarterly revenue of $68.8 million, up 11% from a year ago; GAAP income before income taxes of $0.2 million; and GAAP net loss of $(2.0) million, or $(0.06) per basic and diluted share. Read moreBy: Andrew Lipsman Tags: comScore Financial News
comScore today announced it is collaborating with BrightRoll, the largest independent video ad platform, to bring audience guarantees to BrightRoll clients via comScore’s validated Campaign Essentials (vCE) product suite. The collaboration provides publishers, advertisers and agencies with meaningful insights into the reach, frequency, GRPs and demographic... Read moreBy: Andrew Lipsman Tags: Ad Impressions, Ad Validation, Advertising, Online video, Video
comScore today announced that Procter & Gamble has agreed to partner with comScore on its validated Campaign Essentials (vCE) capability. vCE is a holistic ad delivery validation solution that provides deep campaign insights, in-flight reporting, and daily alerting for convenient and effective campaign management. Read moreBy: Andrew Lipsman Tags: Ad Impressions, Ad Validation, Advertising, Video
comScore today announced it will report its first quarter 2013 financial results after U.S. financial markets close on Thursday, May 2, 2013. In conjunction with this announcement, management will host a conference call and webcast on Thursday, May 2, 2013 at 5:00 p.m. (ET) to discuss the Company's financial results. Read moreBy: Andrew Lipsman Tags: comScore Financial News
comScore Announces U.S. Launch of Media Metrix® Multi-Platform to Deliver Unified View of Desktop, Smartphone and Tablet Audiences
comScore today announced the official U.S. launch of Media Metrix® Multi-Platform, the next generation of digital audience measurement and media planning. Building on Media Metrix®, Mobile Metrix® and Video Metrix® from comScore’s Audience Analytics suite, this first-of-its-kind product – originally released to clients in Beta with September... Read moreBy: Andrew Lipsman Tags: Advertising, Android, Audience Measurement, iOS, Marketing Research, Mobile, Multi-Platform, Online video, Smartphone, Tablets, Video, Web Analytics
Crackle Partners with comScore for Ground-Breaking Multi-Platform ‘Video Everywhere’ Audience Measurement Initiative
Crackle and comScore (NASDAQ : SCOR) today announced a first-of-its-kind all-platform audience measurement deal for Sony Picture Television’s free ad-supported video streaming service, Crackle. This ground-breaking initiative will leverage comScore’s audience measurement techniques to produce unduplicated audience size and demographics across the... Read moreBy: Andrew Lipsman Tags: Audience Measurement, Mobile, Online video, Streaming, Tablets, Video
comScore Announces Divestiture of ARS Non-Health Copy-Testing and Equity Tracking Assets to MSW Research
comScore (NASDAQ: SCOR), a leader in measuring the digital world, today announced the divestiture of its non-health copy-testing and non-health equity tracking assets of ARS to MSW Research (formerly McCollum Spielman Worldwide). MSW is a global leader in advertising research, brand health, advertising tracking, neuroscience and strategic research.... Read moreBy: Andrew Lipsman Tags: Copy testing