Key Insights from 2012
and What They Mean for
the Coming Year
comScore recently partnered with Shareablee to provide comScore clients with the social media benchmarking and competitive intelligence insights that matter. Join this webinar to learn about the critical building blocks for developing an effective social marketing strategy.
Real trend detector, the Cristal-Lab is 4 tumultuous days of debates, conferences and workshops focusing on the most topical issues and tendencies of the communication, creation, media , Brand Entertainment & Content industries and data / marketing innovation.
comScore is hosting an exclusive event dedicated to retailers in Spain. This event is dedicated to s hare with Spanish retailers comScore experience in making multi-channel insights critical assets for developing eCommerce strategies.
E-commerce, up 13% year-over-year in Q3, continues to grow at a faster rate than the overall retail sector, while mobile commerce is growing at twice that rate. In this presentation, comScore Chairman & Co-Founde r Gian Fulgoni and comScore VP of Marketing & Insights Andrew Lipsman take an in-depth look at the online retail trends that will... Read moreBy: Andrew Lipsman, Gian Fulgoni Tags: e-Commerce, Holiday Shopping, m-Commerce, Mobile, Social
comScore Canada Welcomes Starcom MediaVest Group As Preferred Strategic Partner for Digital Campaign Ratings
comScore, Inc. (NASDAQ: SCOR) today announced SMG Canada will leverage the ad and audience delivery modules of validated Campaign Essentials® (vCE™) to validate the performance of their campaigns. Specifically, SMG will use the tool to measure audience delivery, viewability, brand safety, in-geo delivery and non-human traffic in order to maximize... Read moreBy: Andrew Lipsman Tags: Ad Impressions, Ad Validation, Advertising
TRA and comScore Partner to Provide Industry Leading Single-Source Cross-Media Measurement Solution to P&G
NEW YORK and RESTON, VA. October 31, 2013 – TiVo Research and Analytics, Inc. (TRA), the largest provider of single-source TV viewing and purchase data for advertisers and networks, and comScore, Inc. (NASDAQ: SCOR) today announced that they have partnered and signed a deal with the Procter & Gamble Company as its single-source cross-media measurement... Read moreBy: Andrew Lipsman Tags: Ad Validation, Advertising, Multi-Platform
comScore today released its latest white paper, Marketing to the Multi-Platform Majority, to help digital businesses gain a better understanding of the evolving multi-platform environment and provide strategies for success in this period of dynamic change. Read moreBy: Andrew Lipsman Tags: Audience Measurement, Engagement, Facebook, Mobile, Multi-Platform
In today’s world, the paradigm of multi-platform digital media consumption is breeding complexity, disrupting the established media infrastructure, and creating uncertainty about what tomorrow might bring. This white paper will provide companies with important context for understanding how having the right tools and, in turn, digital insights will... Read moreBy: Andrew Lipsman Tags: Audience Measurement, m-Commerce, Mobile, Multi-Platform, Web Analytics
VivaKi and comScore today announced a preferred data partnership that will bring enhanced viewability and audience validation into SkySkraper, the Publicis Groupe big data platform operated by VivaKi. As a SkySkraper Connect partner, comScore will make its validated Campaign Essentials™ (vCE) available globally to all Publicis Groupe companies through... Read moreBy: Andrew Lipsman Tags: Ad Validation, Advertising
comScore Releases Statement in Support of Federal Trade Commission’s Consent Decree Regarding Proposed Nielsen-Arbitron Merger
comScore (NASDAQ: SCOR) has reviewed the Federal Trade Commission’s recent consent decree regarding the proposed merger of Nielsen and Arbitron, and we are pleased that the FTC has taken steps to preserve fair competition within the media measurement industry. We are in the process of negotiating an agreement with Nielsen to acquire the technology... Read moreBy: Andrew Lipsman Tags: comScore Financial News
Despite the undeniable surge in adoption of smartphones and tablets over the past five years, until recently any talk of the impending tidal wave of mobile commerce (m-commerce) has mostly been overstated. As we often see with forecasts about emerging technologies, a sense of irrational exuberance can cause predictions to get out ahead of the realities... Read moreBy: Andrew Lipsman Tags: m-Commerce, Mobile, Multi-Platform, Retail
Microsoft Advertising to Use comScore validated Campaign Essentials (vCE) for Digital Ad Inventory Optimization
comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today announced that Microsoft advertising has selected validated Campaign Essentials (vCE) as a solution to help advertisers better understand where their campaigns are being delivered and to which audiences, enabling optimization of high quality digital display advertising... Read moreBy: Andrew Lipsman Tags: Ad Impressions, Ad Validation, Advertising
comScore, Inc. (NASDAQ: SCOR) today appointed Serge Matta as President of the company, reporting to comScore’s CEO and co-founder Magid Abraham. Read moreBy: Andrew Lipsman Tags: comScore Financial News