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Case Study Oct. 30, 2013 | Share

Brand Effectiveness through Mobile: An Oreo Case Study

Brand Effectiveness through Mobile: An Oreo Case Study

Oreo case study on the branding impact of mobile campaigns. This research was jointly conducted by comScore, the IAB and Vibrant Media. Read more

Blog Sep. 23, 2013 | Share

Do Mobile Ads Even Work? New comScore Research Says “Yes”

By now, the digital media industry is well-versed in the issues that accompany the rapid shift of eyeballs to mobile as monetization and ad spend continue to lag. While eventually we would expect for the dollars to follow the eyeballs, many in the industry have openly wondered if that will ever happen or if mobile ads are even effective. New comScore... Read more

Press Release Feb. 14, 2013 | Share

comScore Releases the “2013 U.S. Digital Future in Focus” Report

2013 US Digital Future in Focus

comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today released the 2013 U.S. Digital Future in Focus report. This annual report examines how the prevailing trends in social media, search, online video, digital advertising, mobile and e-commerce are defining the current digital marketplace and what these trends mean... Read more

Whitepaper Feb. 14, 2013 | Share

2013 U.S. Digital Future in Focus

2012 was a milestone year in the life of digital as several watershed events brought the digital marketplace to new heights and laid the groundwork for the future of the industry. From the London Olympics to the Facebook IPO to the U.S. Presidential Election, this past year saw digital media’s continued rise in prominence as part of Americans’ lives... Read more

Press Release Nov. 26, 2012 | Share

comScore Announces Availability of Brand Survey Lift™ Pulse, a Campaign Branding Effectiveness Solution for Measuring Breakthrough and Impact in Real-Time

comScore, Inc. (NASDAQ: SCOR) today announced the availability of Brand Survey Lift™ Pulse (BSL Pulse), an actionable, integrated and accurate campaign branding effectiveness product for measuring the breakthrough and impact of campaigns in real-time. BSL Pulse enables agencies, publishers and brands to optimize campaigns in-flight, thereby helping... Read more

Press Release Jun. 11, 2012 | Share

comScore and CIMM Release Research Paper “How Multi-Screen Consumers Are Changing Media Dynamics”

comScore, Inc. (NASDAQ: SCOR) and the Coalition for Innovative Media Measurement (CIMM) today released a research white paper entitled How Multi-Screen Consumers Are Changing Media Dynamics, revealing several new findings about the viewing habits of consumers who engage with media brands across multiple touchpoints. To download a complimentary copy... Read more

Presentation Jun. 5, 2012 | Share

Surviving the Upfronts in a Cross-Media World

In this report, comScore provides an actionable guide for success in this year’s TV and digital upfronts. The report details the rise of online video and a current portrait of the content and ad viewing landscape. Also featured are critical insights for building cross-media campaigns across TV and digital video media, including cross-media campaign... Read more

Press Release Jun. 5, 2012 | Share

comScore Releases Report, “Surviving the Upfronts in a Cross-Media World,” for Advertisers, Agencies and Media Buyers

comScore, Inc. (NASDAQ: SCOR) today released a report entitled Surviving the Upfronts in a Cross-Media World, an actionable guide for success in navigating the cross-media landscape during this year’s TV and digital upfronts. The report examines the maturation of the online video market as a supplement to traditional television advertising and the... Read more

Press Release Jan. 24, 2012 | Share

comScore Releases Report, “Next-Generation Strategies for Advertising to Millennials”

comScore, Inc. (NASDAQ: SCOR) today released the report Next-Generation Strategies for Advertising to Millennials, highlighting the results from a recent comScore study that identifies the unique characteristics of the Millennial generation, commonly defined as persons born between 1981 and 2000. The study examined Millennials’ responses to different... Read more

Press Release Dec. 8, 2011 | Share

comScore Announces Appointment of Bert Miklosi as Vice President of CPG Marketing Solutions

comScore, Inc. (NASDAQ: SCOR) today announced that Bert Miklosi has joined comScore as Vice President of Marketing Solutions for the Consumer Packaged Goods (CPG) industry. Mr. Miklosi brings more than 20 years of brand leadership experience working on all sides of the industry, including advertiser, agency and research partner. In his new role, Mr.... Read more