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Press Release Aug. 28, 2014 | Share

comScore to Present at Deutsche Bank Technology Conference

comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, today announced that Serge Matta, President and Chief Executive Officer, will present at the Deutsche Bank Technology Conference in Las Vegas, NV on Thursday, September 11 at 10:50 a.m. PT. Read more

Press Release Aug. 28, 2014 | Share

FreakOut Leverages comScore validated Campaign Essentials™ (vCE®) Service to Gain a Holistic View of Digital Campaign Performance in Japan

FreakOut, Inc., a leader in Demand-Side Platform (DSP), and comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today announced the integration of comScore’s validated Campaign Essentials™ (vCE®), a holistic ad and audience delivery validation solution, with FreakOut’s DSP for real-time bidding. This integrated service... Read more

Data Gem Aug. 28, 2014 | Share

Top 25 Mobile Apps Dominated By The Largest Digital Media Brands

Top 25 Mobile Apps by Unique Visitors

The ranking of top apps is dominated by app constellations of some of the largest digital media brands; specifically, Facebook, Google, Apple, Yahoo, Amazon and eBay. These six brands account for 9 of the top 10 most used apps, 16 of the top 25, and 24 of the top 50. Read more

Data Gem Aug. 27, 2014 | Share

iOS App Users Skew Younger than Android Counterparts

Mobile Platform App Audience Breakouts by Age

iOS users skew younger than their Android counterparts across the smartphone and tablet segments. 43 percent of iPhone users are between the ages of 18-34 as compared to 39 percent of Android phone users. In addition, 57 percent of iPad users are under age 45 as compared to 53 percent of Android tablet users. Read more

Press Release Aug. 26, 2014 | Share

comScore 2014 Digital Future in Focus Reports for Chile and Mexico Now Available for Download

comScore, Inc. released the 2014 Digital Future in Focus reports for Chile and Mexico. The reports, available to the public as a complimentary download, highlight the major shifts in digital consumer behavior over the past year across various online sectors including social media, news/information, government, sports, online video and mobile. Read more

Presentation Aug. 25, 2014 | Share

Optimizing Content and Marketing Strategies for Today’s Health Insurance Shopper

In this presentation, comScore Insurance Practice leader Susan Engleson provides data and insights from the 2014 open enrollment season and details how insurers can leverage these insights to optimize their digital content and marketing strategies Read more

Presentation Aug. 23, 2014 | Share

Chile Digital Future in Focus 2014

Chile Digital Future in Focus 2014

The “2014 Chile Digital Future in Focus” report provides a year in review of the major shifts in digital consumer behavior that occurred in various online sectors, including social media, news/information, government and sports. Read more

Press Release Aug. 21, 2014 | Share

comScore’s U.S. Mobile App Report Available for Download

comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, today published The U.S. Mobile App Report. The report, available to the public as a complimentary download, provides an in-depth analysis of the medium that is currently driving the majority of digital behavior in the U.S. As mobile apps continue to play a more significant... Read more

Presentation Aug. 21, 2014 | Share

The U.S. Mobile App Report

The US Mobile App Report

The days of desktop dominance are over. Mobile has swiftly risen to become the leading digital platform, with total activity on smartphones and tablets accounting for an astounding 60 percent of digital media time spent in the U.S. The fuel driving mobile’s relentless growth is primarily app usage, which alone makes up a majority of total digital... Read more

Presentation Aug. 19, 2014 | Share

2014 Mexico Digital Future in Focus

Future in Focus Mexico 2014

This report provides a year in review of the major shifts in digital consumer behavior that occurred in various online sectors, including social media, education, government, travel and sports. Read more