Key Insights from 2012
and What They Mean for
the Coming Year
To GRP or Not to GRP: Getting the Metrics for Online Video Right
Josh Chasin, Chief Research Officer, comScore, Inc.
Turning Big Data into Mobile Subscriber Insights
Brian Jurutka, SVP, Subscriber Analytics, comScore, Inc.
In this webinar, comScore Senior Director Tiffany Walker shares highlights of digital consumption in the first quarter of 2013.
comScore today released its Full Year and Q4 2012 U.S. travel e-commerce sales estimates. For the full 2012 year, U.S. travel e-commerce sales reached $103 billion, an increase of 9 percent versus the prior year. Air Travel accounted for nearly two-thirds of all travel spending while growing 10 percent vs. year ago. Read moreBy: Andrew Lipsman Tags: ecommerce, Shopping, Travel
comScore today released a study on the growth of the online travel market in Brazil from its comScore Media Metrix service. The report found that 16.5 million Brazilians visited Travel sites in July 2012, gaining 18 percent in the past year as a record number of Brazilians turned to the web to plan and book travel. Read moreBy: Sarah Radwanick Tags: Travel
comScore today released a U.S. study on mobile travel activities based on data from the new comScore Travel Advisor report. The results indicate that 51 percent of smartphone owners accessed travel content on their devices during the three month period ending February 2012, with nearly 1 in every 5 smartphone owners using their device to book air travel... Read moreBy: Sarah Radwanick Tags: Smartphone, Travel
Linda Abraham provides a look at some of the key statistics on Kayak's IPO and how it stacks up to its online travel competitors. ViewFeaturing: Linda Abraham Tags: Travel
From emerging markets to converging media, comScore digital business analytics provide clarity in a connected world. This data passport offers a brief glimpse into the vast array of vital insights that only comScore can reveal. Read moreTags: Apps, Banking, Google Plus, Mobile, Online video, QR Code, Retail, Shopping, Social, Travel
Digital Analytix provides the insight Berlitz needs to expand ecommerce capabilities into 23 global markets and grow margins. Read moreTags: Campaign Attribution, ecommerce, Travel, Web Analytics
Summer travel is a daunting prospect. Everything is packed: the planes, the hotels, the roads, and your cars (especially those with kids). We have all witnessed epic meltdowns by fellow travelers and travel workers alike, the heat and the impatience pushing everyone to their breaking point. Fortunately the Internet has taken some of the hassle out... Read moreBy: Eli Goodman Tags: Search, Travel,
Tis the season for holiday shopping, and across the globe more people are turning to the Internet to make their purchases – particularly in the retail sector. E-commerce is traditionally led by travel transactions and purchases, but towards the end of the year in the U.S., retail e-commerce picks up. E-commerce can equal big bucks – take for instance... Read moreBy: Joe Nguyen Tags: ecommerce, Retail, Top 10 Sites, Travel,
While we tend to focus much of our attention on retail e-commerce spending trends as a gauge of the U.S. consumer economy, it can be easy to overlook another important sector of e-commerce: online travel. Though it no longer drives the majority of online spending, it still amounts to $80 billion annually, or about 40% of total e-commerce. Read moreBy: Andrew Lipsman Tags: ecommerce, Travel
I published an article in the Harvard Business Review this month, summarizing some of the work comScore has been doing with clients to evaluate the effectiveness of online advertising. As with most things in business, the return on investment is what drives future plans, especially advertising plans. Read moreBy: Magid M. Abraham, Ph.D. Tags: Finance, Retail, Travel