#RIPGRPs: Evolving the Metrics That Move Us Forward
TV measurement is finally having its moment in the spotlight. Not long ago, GRPs (Gross Rating Points) were the headline act built for an era when content was broadcast to the masses... Read more
Going hyperlocal: How one advertiser used CTV to extend reach and drive sales
2025 Holiday Audience Guide
Local Is Where Currency Begins
The Rise of AI Tools: A View of U.S. Consumer Adoption and Application
Currency for How Media Actually Works Today
Fall Audience Guide
Social Media Shines as Mobile Rises for Accommodation Content
A Travel Portal Renaissance
10-minute video on TikTok from the Hilton group sees 86X more views than th...
At a time when fast scroll culture dominates social media use, spending more than 2 minutes on a video can feel like a lifetime; Viewing a video that is 10 minutes long may well feel like an eternity.
Prevalent during the height of the pandemic, are alternative accommodations...
Will travel’s comeback power through despite Delta variant?
Planes, Trains, and Automobiles: Are Consumers Traveling Again for Good?
The past 19 months have been tumultuous for everyone, including those involved in the travel industry. With national and state governments instituting strong preventative measures to combat the spread...
Rediscovering Play with Danielle Hollander
Online Food and Grocery Ordering Fueling Retail Industry Growth
As We Approach Summer Season, U.S. Consumers Are Traveling Again
What the Recovery Looks Like in Hotels and Vacation Rentals