Key Insights from 2012
and What They Mean for
the Coming Year
Brave New Digital World - A Manifesto for the Future of Digital Media Measurement & Analytics.
Turning Big Data into Mobile Subscriber Insights: How Mobile Operators can Capture, Retain and Grow their Subscriber Base
Young Brits Have A Higher Recall of Mobile Advertising
21 May - OMMA Video NY
To GRP or Not to GRP: Getting the Metrics for Online Video Right
Josh Chasin, Chief Research Officer, comScore, Inc.
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22 May - Telecom Analytics at CTIA
Turning Big Data into Mobile Subscriber Insights
Brian Jurutka, SVP, Subscriber Analytics, comScore, Inc.
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22 May - State of Digital Q1 2013
In this webinar, comScore Senior Director Tiffany Walker shares highlights of digital consumption in the first quarter of 2013.
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U.S. Consumer Online Travel Spending Surpasses $100 Billion for First Time in 2012
comScore today released its Full Year and Q4 2012 U.S. travel e-commerce sales estimates. For the full 2012 year, U.S. travel e-commerce sales reached $103 billion, an increase of 9 percent versus the prior year. Air Travel accounted for nearly two-thirds of all travel spending while growing 10 percent vs. year ago. Read more
By: Andrew Lipsman Tags: ecommerce, Shopping, TravelRecord Number of Brazilians Turn to the Web for Planning and Booking Travel
comScore today released a study on the growth of the online travel market in Brazil from its comScore Media Metrix service. The report found that 16.5 million Brazilians visited Travel sites in July 2012, gaining 18 percent in the past year as a record number of Brazilians turned to the web to plan and book travel. Read more
By: Sarah Radwanick Tags: TravelSmart Travel: Majority of Smartphone Owners Now Access Travel Information on their Devices
comScore today released a U.S. study on mobile travel activities based on data from the new comScore Travel Advisor report. The results indicate that 51 percent of smartphone owners accessed travel content on their devices during the three month period ending February 2012, with nearly 1 in every 5 smartphone owners using their device to book air travel... Read more
By: Sarah Radwanick Tags: Smartphone, Travel
Linda Abraham on CBNC, providing key statistics on Kayak's IPO
Linda Abraham provides a look at some of the key statistics on Kayak's IPO and how it stacks up to its online travel competitors. View
Featuring: Linda Abraham Tags: TravelThe comScore Data Passport - Second Half 2011
From emerging markets to converging media, comScore digital business analytics provide clarity in a connected world. This data passport offers a brief glimpse into the vast array of vital insights that only comScore can reveal. Read more
Tags: Apps, Banking, Google Plus, Mobile, Online video, QR Code, Retail, Shopping, Social, Travel
Digital Analytix Business Study: Berlitz
Digital Analytix provides the insight Berlitz needs to expand ecommerce capabilities into 23 global markets and grow margins. Read more
Tags: Campaign Attribution, ecommerce, Travel, Web AnalyticsSummer Travel Search: Are We There Yet?
Summer travel is a daunting prospect. Everything is packed: the planes, the hotels, the roads, and your cars (especially those with kids). We have all witnessed epic meltdowns by fellow travelers and travel workers alike, the heat and the impatience pushing everyone to their breaking point. Fortunately the Internet has taken some of the hassle out... Read more
By: Eli Goodman Tags: Search, Travel,E-Commerce in Asia Pacific: Big Opportunity for a Growing Region
Tis the season for holiday shopping, and across the globe more people are turning to the Internet to make their purchases – particularly in the retail sector. E-commerce is traditionally led by travel transactions and purchases, but towards the end of the year in the U.S., retail e-commerce picks up. E-commerce can equal big bucks – take for instance... Read more
By: Joe Nguyen Tags: ecommerce, Retail, Top 10 Sites, Travel,U.S. Online Travel Spending Rebounds
While we tend to focus much of our attention on retail e-commerce spending trends as a gauge of the U.S. consumer economy, it can be easy to overlook another important sector of e-commerce: online travel. Though it no longer drives the majority of online spending, it still amounts to $80 billion annually, or about 40% of total e-commerce. Read more
By: Andrew Lipsman Tags: ecommerce, TravelThe Offline Impact of Online Advertising
I published an article in the Harvard Business Review this month, summarizing some of the work comScore has been doing with clients to evaluate the effectiveness of online advertising. As with most things in business, the return on investment is what drives future plans, especially advertising plans. Read more
By: Magid M. Abraham, Ph.D. Tags: Finance, Retail, Travel