Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
A Digital Month in Colombia: What are the 10 million internet users in Colombia spending their time on?
The most popular online activity in Colombia during the month of July was Social Networking, accounting for nearly 7 hours on average per visitor. Colombians also spent their time visiting Multimedia sites reaching 3 hours that month. Read moreBy: Ana Laura Zain Tags: Banking, Media & Entertainment, Newspapers, Retail, Social, Sports, Travel
Mobile devices are having a large impact on how consumers research and purchase online travel services. These changes, which are profound and taking place at a rapid pace, present both challenges and opportunities for those in the hospitality sector. In this blog post, comScore co-founder and chairman Gian Fulgoni explores mobile media usage, content... Read moreBy: Gian Fulgoni Tags: Mobile, Multi-Platform, Travel
comScore, Inc. (NASDAQ: SCOR) today released its Full Year and Q4 2012 U.S. travel e-commerce sales estimates. For the full 2012 year, U.S. travel e-commerce sales reached $103 billion, an increase of 9 percent versus the prior year. Air Travel accounted for nearly two-thirds of all travel spending while growing 10 percent vs. year ago. Read moreBy: Andrew Lipsman Tags: e-Commerce, Shopping, Travel
comScore, Inc. (NASDAQ: SCOR) today released a study on the growth of the online travel market in Brazil from its comScore Media Metrix service. The report found that 16.5 million Brazilians visited Travel sites in July 2012, gaining 18 percent in the past year as a record number of Brazilians turned to the web to plan and book travel. Read moreBy: Sarah Radwanick Tags: Travel
comScore, Inc. (NASDAQ: SCOR) today released a U.S. study on mobile travel activities based on data from the new comScore Travel Advisor report. The results indicate that 51 percent of smartphone owners accessed travel content on their devices during the three month period ending February 2012, with nearly 1 in every 5 smartphone owners using their... Read moreBy: Sarah Radwanick Tags: Smartphone, Travel
Linda Abraham provides a look at some of the key statistics on Kayak's IPO and how it stacks up to its online travel competitors. ViewFeaturing: Linda Abraham Tags: Travel
From emerging markets to converging media, comScore digital business analytics provide clarity in a connected world. This data passport offers a brief glimpse into the vast array of vital insights that only comScore can reveal. Read moreTags: Apps, Banking, Google Plus, Mobile, Video, , Retail, Shopping, Social, Travel
Digital Analytix provides the insight Berlitz needs to expand ecommerce capabilities into 23 global markets and grow margins. Read moreTags: Attribution, e-Commerce, Travel, Web Analytics
Summer travel is a daunting prospect. Everything is packed: the planes, the hotels, the roads, and your cars (especially those with kids). We have all witnessed epic meltdowns by fellow travelers and travel workers alike, the heat and the impatience pushing everyone to their breaking point. Fortunately the Internet has taken some of the hassle out... Read moreBy: Eli Goodman Tags: Search, Travel
In April 2011, nearly 57 percent of the Dutch online audience visited a travel site, making it the fourth highest European market by penetration. The top 10 was heavily influenced by international properties such as Zoover Sites and Priceline.com Incorporated, which includes Booking.com, although the three leading sites were local. Read moreBy: Hélène Azevedo Tags: Rankings, Travel