Insights


Search and Filter

Travel
Data Gem Aug. 16, 2016 | Share

Dutch Engage 2x More with Airbnb Sites vs. Hotels Category Average

Dutch Engage 2x More with Airbnb Sites vs. Hotels Category Average

As the summer kicks off in the Netherlands, a peaking interest in travel affects how digital audiences engage with this type of online content. With an audience of 8 million unique visitors in the country, travel websites reached 60% of the Dutch audience in June 2016, and more than 57 million visits occurred across all sites in the category. Mobile... Read more

Blog Jun. 27, 2016 | Share

Digital Audiences Bloom in Warmer Months for Seasonal Travel Categories

Summer has officially arrived, and many consumers across the U.S. are finalizing their seasonal travel plans or have already embarked on their summer vacations. With school out of session and the weather more pleasant, summer nearly always tends to see a boost in travel activity. Interestingly, consumers’ online activity reflects this ‘real-life’... Read more

Market Ranking Mar. 23, 2016 | Share

comScore Releases Rankings of Top Web Entities in Japan for January 2016

comScore, Inc. (NASDAQ: SCOR), today released rankings of web activity for the top online entities in Japan for January 2016 based on data from the comScore MMX™ service. Read more

Presentation Dec. 2, 2015 | Share

m-Commerce and Beyond

m-Commerce and Beyond

With the boom of digital technology and innovation over the years, we have seen a global shift from e-commerce on desktops to m-commerce through smartphones and tablets. Similarly, the travel and tourism industry has experienced strong growth in this area particularly in hotel bookings and flight ticket purchases, as more and more people plan and book... Read more

Video Jul. 2, 2015 | Share

Online travel hits $35B

Online Travel hits 31 Billion USD

Gian Fulgoni discusses the online travel space and how digital commerce performed in Q1 on CNBC Exclusive. View

Case Study Jun. 25, 2015 | Share

Path to Purchase: A TripAdvisor Case Study

Path to Purchase: A TripAdvisor Case Study

The customer journey is complex. As consumers move from the initial stages of research to eventual purchase, there are multiple touch points along the way where brands can influence the decision-making process and ultimately impact conversion. Read more

Whitepaper Feb. 5, 2015 | Share

Travel in Argentina

Travel in Argentina

This report analyzes the behavior of online audiences within the Travel Category in Argentina. In addition to a comparison between Latin America and the rest of the world, this report explores important data from U.S. and Argentina. Read more

Presentation Nov. 25, 2014 | Share

Consumer Purchase Patterns in Online Travel: Decisions In A Multi-Platform World

LAC Travel Payments Day

Travel is experiencing the shift towards mobile in the United States. This presentation looks at how smartphones and tablets impact travel from servicing to purchasing, and what that may hold for Latin America in the future. Read more

Whitepaper May. 12, 2014 | Share

UK Digital Market Overview April 2014

UK Digital Market Overview April 2014

Your monthly snapshot of digital audience trends. Read more

Data Gem May. 9, 2014 | Share

Travel m-Commerce in Germany on the Rise

Travel m-Commerce in Germany on the Rise

With m-Commerce continuously on the rise, the Travel industry has experienced particularly strong growth rates in this area. Nearly 700.000 people purchased an airline ticket or hotel accommodation via their mobile phone in March 2014, a Year-on-Year increase of 39%. Read more