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Consumer Purchase Patterns in Online Travel: Decisions In A Multi-Platform World
Travel is experiencing the shift towards mobile in the United States. This presentation looks at how smartphones and tablets impact travel from servicing to purchasing, and what that may hold for Latin America in the future. Read more
Get Mobile - Now!
Mobile devices are having a large impact on how consumers research and purchase online travel services. These changes, which are profound and taking place at a rapid pace, present both challenges and opportunities for those in the hospitality sector. In this blog post, comScore co-founder and chairman Gian Fulgoni explores mobile media usage, content... Read more
Holiday Hunting: Top 10 Travel Sites in Europe
The travel category was visited by nearly 183 million internet users in Europe in March 2013. Taking the top spot was Priceline.com with 31.4 million unique visitors, followed by TripAdvisor with 25.7 million and Odigeo with 14.1 million unique visitors that month. Read more
U.S. Consumer Online Travel Spending Surpasses $100 Billion for First Time in 2012
comScore, Inc. (NASDAQ: SCOR) today released its Full Year and Q4 2012 U.S. travel e-commerce sales estimates. For the full 2012 year, U.S. travel e-commerce sales reached $103 billion, an increase of 9 percent versus the prior year. Air Travel accounted for nearly two-thirds of all travel spending while growing 10 percent vs. year ago. Read more
Smart Travel: Majority of Smartphone Owners Now Access Travel Information on their Devices
comScore, Inc. (NASDAQ: SCOR) today released a U.S. study on mobile travel activities based on data from the new comScore Travel Advisor report. The results indicate that 51 percent of smartphone owners accessed travel content on their devices during the three month period ending February 2012, with nearly 1 in every 5 smartphone owners using their... Read more
Linda Abraham on CBNC, providing key statistics on Kayak's IPO
Linda Abraham provides a look at some of the key statistics on Kayak's IPO and how it stacks up to its online travel competitors. View
Nearly 1 in 5 U.S. Smartphone Owners Booked Travel on their Device in Past Three Months
During the three month period ending in February 2012, 51 percent of the smartphone audience accessed air and/or hotel content on their device, with 4 in every 5 mobile travelers accessing both air and hotel content. The most popular air travel-related mobile activity was checking airfare prices, in which 26 percent of all smartphone users engaged.... Read more
The comScore Data Passport - Second Half 2011
From emerging markets to converging media, comScore digital business analytics provide clarity in a connected world. This data passport offers a brief glimpse into the vast array of vital insights that only comScore can reveal. Read more
Digital Analytix Business Study: Berlitz
Digital Analytix provides the insight Berlitz needs to expand ecommerce capabilities into 23 global markets and grow margins. Read more
Six Out of Top Ten Markets for Airline Sites are European
Airline sites penetrated 24.9 percent of the internet population in Ireland, making it the top market worldwide for sites such as RyanAir and EasyJet as of July 2011. Ranking second was neighbouring country United Kingdom, where Airline sites reached 23.7 percent of the total online audience. 4 out of the the top 5 markets for the category consisted... Read more