见解

Serge Matta talks to BeetTV about the partnership between comScore and Google

13 二月 - Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry.

The Evolution of Digital Advertising
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Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

23 四月 - Insight NYC

comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
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24 四月 - State of Digital Advertising Q1 2014

Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
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27 四月 - Local Search Association Conference

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
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12 五月 - Forum: Fiserv Client Conference

comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
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介绍 十二月. 16, 2013 | Share

Retailers: Optimize your Customer Experiences through Rich Multichannel Insights

On December 11th, comScore organized a breakfast meeting centered around understanding the power of Rich Data Insights on the online shopper experience. 阅读更多

方法: Jaime Agulló 标签: Audience Measurement, Retail

介绍 十一月. 28, 2013 | Share

Online Measurement: What was measured, what we are measuring, what's next

During IAB Inspirational, Jaime Agulló, Managing Director of comScore Iberia, demonstrated the importance of data-driven advertising planning for consumers on multiple devices. 阅读更多

方法: Jaime Agulló 标签: Advertising, Audience Measurement, Cookies, Cross Media, Multi-Platform

介绍 五月. 17, 2013 | Share comScore presents Spanish Digital Market at OMExpo

Spain Digital Future in Focus - OMExpo 2013

2012 was an important year for the devices´ diversification used for digital consumption, overall for the mobile devices. 阅读更多

方法: Jaime Agulló 标签: Android, Apple, Audience Measurement, Demographics, e-Commerce, 电子邮件, Engagement, Facebook, Google, Internet Use, iOS, iPad, iPhone, Media & Entertainment, Mobile, 视频, Retail, Smartphone, Social, Tablets, YouTube

介绍 四月. 25, 2013 | Share 2013 Spain Digital Future in Focus

2013 Spain Digital Future in Focus Webinar

In this webinar, Jaime Aguló discussed key findings from our 2013 Spain Digital Future in Focus report. It presents an overview of the Spanish market to identify the key trends in internet usage, mobile, online video and social media that are defining the digital landscape in Spain. 阅读更多

方法: Jaime Agulló 标签: Ad Impressions, Advertising, Audience Measurement, Connected Devices, Engagement, Facebook, Internet Use, Mobile, Multi-Platform, Newspapers, 视频, Retail, 搜索, Smartphone, Social, Tablets, Twitter

介绍 五月. 9, 2012 | Share

validated Campaign Essentials Breakfast Briefing Madrid

This presentation on validated Campaign Essentials (vCE) was delivered at the official launch of vCE in the Spain by Mike Read and Jaime Agulló. In addition to digital trends, it discusses the importance of ad validation in the digital world and how comScore's vCE can help the media industry. 阅读更多

方法: Jaime Agulló 标签: Ad Validation

视频 一月. 16, 2012 | Share

Jaime Agullo talks about Online Media Measurement Currency in Spain

comScore General Manager Jaime Agullo talks about Online Media Measurement Currency in Spain. View

Featuring: Jaime Agulló 标签: Audience Measurement

博客 二月. 17, 2011 | Share

Mind the GRP

Far from being dead, GRPs look alive these days. At least for those advertisers and agencies dealing with large brand focused advertising budgets. Yes, they´re not the only answer, but they´re instrumental in the evolution from a narrow, direct response medium to a broadening brand-oriented medium. 阅读更多

方法: Jaime Agulló 标签: Ad Validation

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