见解


搜索

美国
博客 二月. 17, 2011 | Share

Mind the GRP

Far from being dead, GRPs look alive these days. At least for those advertisers and agencies dealing with large brand focused advertising budgets. Yes, they´re not the only answer, but they´re instrumental in the evolution from a narrow, direct response medium to a broadening brand-oriented medium. 阅读更多