comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
This webinar, presented in German by Peter Bernschneider, provided insights into how advertisers and agencies can leverage comScore vCE to optimise and validate their online campaigns. さらに表示するBy: Peter Bernschneider タグ: Ad Impressions, Ad Validation, Advertising, Viewability
This morning, the MRC announced it has officially lifted its advisory on viewable impressions for display ads. This is an important milestone for the digital advertising market as it green-lights the industry to transact using viewable impressions for display ads. Ultimately, this creates greater accountability and signals a fundamental shift in how... さらに表示するBy: Josh Chasin タグ: Ad Impressions, Ad Validation, Advertising, ビデオ, Viewability
Strategies, media reference in France for communications, marketing and medias, organized a conference to address all digital issues advertisers are facing from an organizational, behavioral or technological point of view. さらに表示するタグ: Advertising, Programmatic Buying, Viewability
In this presentation, comScore Senior Director Andrea Vollman explains how media buyers and sellers can prosper in this new world of audience guarantees and viewability requirements. さらに表示するBy: Andrea Vollman タグ: Ad Impressions, Ad Validation, Behavioral Targeting, Cookies, Viewability
Over the past several years, comScore has run thousands of studies in validated Campaign Essentials™ (vCE®) nearly every industry vertical and, in doing so, has accumulated a lot of findings about the ability of campaigns to deliver in-view impressions to a target audience. We have compiled our U.S. studies into our recently published vCE Benchmarks,... さらに表示するBy: Andrea Vollman タグ: Ad Impressions, Ad Validation, Advertising, Viewability
comScore, Inc. (NASDAQ: SCOR) and Acxiom® (NASDAQ: ACXM), the leading enterprise data, analytics and software-as-a-service company, today announced a strategic partnership to enhance the granularity and speed of delivering their respective audience reporting and 1:1 multi-channel marketing capabilities. さらに表示するBy: Kate Dreyer タグ: Ad Impressions, Ad Validation, Advertising, Demographics, Viewability
Batanga Media, the largest independent digital media and content company for the U.S. Hispanic market, Latin America, and Brazil, today announced it is providing its proprietary ethnicity data to comScore’s validated Campaign Essentials (vCE) product. Batanga Media becomes comScore’s first Hispanic content partner to provide data to the digital... さらに表示するBy: Kate Dreyer タグ: Ad Impressions, Ad Validation, Advertising, Demographics, Viewability
Epsilon, the global leader in creating customer connections that build brand and business equity, today announced a partnership with comScore, Inc. that will allow comScore customers to measure the demographic characteristics of their campaigns with greater depth and scale. さらに表示するBy: Kate Dreyer タグ: Ad Impressions, Ad Validation, Advertising, Demographics, Viewability
In January 2014, comScore co-founder and executive chairman Gian Fulgoni participated in the Beet.tv executive retreat in Vieques, Puerto Rico. In this interview, he discusses comScore validated campaign essentials, or vCE, which tracks digital ad delivery in real time, has more than eighty percent of the world’s market share and deploys in 43 countries.... ViewFeaturing: Gian Fulgoni タグ: Ad Impressions, Ad Networks, Ad Validation, Advertising, Viewability
Few industries have seen the level of disruption and high velocity of change that the digital ad industry has experienced in recent years. With the shift toward in-target and viewable impression measurement, this industry has been turned upside down in what seems like an instant. さらに表示するBy: Andrea Vollman タグ: Ad Validation, Advertising, Viewability