comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today announced the introduction of Mobile Metrix® in Turkey for reporting of mobile browser and app audiences on smartphones and tablets. This service can help publishers demonstrate the size and value of their mobile audiences and help media planners and buyers better... Leia maisPor: Ana Laura Zain Tags: Android, iOS, Mobile, Smartphone, Tablets
comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today announced that GroupM, WPP’s consolidated media investment management operation, and comScore are partnering to measure the effectiveness of digital advertising in Italy. Leia maisPor: Ana Laura Zain Tags: Ad Impressions, Ad Networks, Ad Validation, Advertising
comScore Announces Spain Launch of MMX™ Multi-Platform to Deliver Unified View of Desktop, Smartphone and Tablet Audiences
comScore, Inc. (NASDAQ: SCOR) today announced the official Spain launch of MMX™ Multi-Platform, the next generation of digital audience measurement and media planning. Building on MMX™, Mobile Metrix® and Video Metrix® from comScore’s Audience Analytics suite, MMX Multi-Platform offers unduplicated accounting of audience size and demographics... Leia maisPor: Ana Laura Zain Tags: Audience Measurement, Mobile, Multi-Platform
comScore presents the 2013 Argentina Digital Future in Focus, its report on prevailing trends in changing digital behavior, online video and mobile, including a special review of social, shopping and sports. Leia maisPor: Ana Laura Zain Tags: Demographics, Shopping, Social, Sports, Video
comScore, Inc. (NASDAQ: SCOR) today released an analysis on online video activities in Latin America based on insights from its comScore Video Metrix service. The study found that internet users in Argentina are the most attracted to video content in the region, with more than 95 percent of the total internet population viewing online video in August... Leia maisPor: Ana Laura Zain Tags: Google, VEVO, Video, YouTube
A Digital Month in Colombia: What are the 10 million internet users in Colombia spending their time on?
The most popular online activity in Colombia during the month of July was Social Networking, accounting for nearly 7 hours on average per visitor. Colombians also spent their time visiting Multimedia sites reaching 3 hours that month. Leia maisPor: Ana Laura Zain Tags: Banking, Media & Entertainment, Newspapers, Retail, Social, Sports, Travel
comScore recently released the 2013 Study of Central American Digital Media Habits. The study features a comprehensive overview of the Central America online user’s behavior. Leia maisPor: Ana Laura Zain Tags: Demographics, Internet Use, Media & Entertainment, Smartphone, TV
comScore divulgou hoje os dados mais recentes sobre o mercado de exibição de publicidade no Brasil, a partir de seu serviço comScore Ad Metrix®. O relatório mostrou que 130,6 bilhões de anúncios display foram visualizados pela população online brasileira em Abril, com 72,6 milhões de pessoas impactadas por esses anúncios, em média, 1.797... Leia maisPor: Ana Laura Zain Tags: Ad Impressions, Ad Validation, Advertising
comScore Launches Ad Metrix Service in Mexico to Provide Competitive Intelligence for Online Display Advertising
comScore today released the latest insights on the display advertising market in Mexico from its comScore Ad Metrix service launched in March this year. The breakthrough service offers advertisers, agencies and publishers comprehensive insights into where display ad impressions appear online, the demographic composition of the audiences reached, along... Leia maisPor: Ana Laura Zain Tags: Ad Impressions, Advertising, Audience Measurement, Demographics
A comScore anuncia o lançamento da Digital Analytix® Multi-Platform, a solução que entrega informação unificada do comportamento de clientes por meio de diferentes dispositivos
A comScore, Inc. (NASDAQ: SCOR), líder em medições do mundo digital, anunciou hoje o lançamento oficial do Digital Analytix® Multi-Platform, a nova geração de análise de negócios digitais. Baseada na comScore Digital Analytix — uma tecnología utilizada por empresas líderes no setor para compreender melhor o comportamento online dos clientes... Leia maisPor: Ana Laura Zain Tags: Big Data, Multi-Platform, Web Analytics