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comScore Releases December 2014 U.S. Desktop Online Video Rankings
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix® service showing that 195.7 million Americans watched online content videos via desktop computer in December 2014. Google Sites ranked as the top video content property, BrightRoll Platform was the top video ad property, and VEVO... Leia mais
comScore Ranks the Top 50 U.S. Digital Media Properties for December 2014
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. online activity at the top digital media properties for December 2014 based on data from the comScore Media Metrix® and Media Metrix® Multi-Platform services. Google Sites ranked as the top multi-platform property with 238.3 million unique... Leia mais
Solving the Multi-Platform Video Measurement Challenge
Technological innovation occurs rapidly, and consumers have always been quick to adapt. One area this is especially true is digital video, as mass adoption of smartphones and tablets, combined with faster 4G internet speeds have fueled explosive growth. Predictably, consumers have altered their TV viewing habits to reap the benefits of increased content... Leia mais
comScore in Journal of Advertising Research on Topic of Omni-Channel Retailers and the Consumer Path-to-Purchase
Marketers always have relied on consumer insights as the basis for their sales and marketing strategies. The challenge to marketers intensifies each year as the advent of digital technologies has created a fast-growing e-commerce channel while also making it much easier for consumers to conduct research and obtain the price and product information that... Leia mais
App Wars: Does the little guy have a chance against Facebook, Apple & Google?
It’s no secret that mobile is the way of the future. But what does it take to make a successful app? Gian Fulgoni, comScore co-founder, provides answers on Yahoo Finance. View
How Facebook (and Twitter) are mastering mobile
Gian Fulgoni talks on Yahoo Finance about how people are making money on the Internet. In short, it's all about video ads and mobile. View
Realizing the Promise of Programmatic through comScore Industry Trust
It’s no secret that programmatic advertising is on the rise. Spending on programmatic advertising topped $10 Billion in 2014, and that figure is expected to double in the next two years. In a perfect programmatic world, buyers would achieve better results while lowering costs, and sellers could better showcase their quality impressions and increase... Leia mais
comScore Brings Independent Metrics to Programmatic Buying to Elevate Quality Inventory and Trust in Transactions
comScore, Inc. (NASDAQ : SCOR) today announced that media buyers will be able to use key comScore advertising metrics directly in programmatic trading platforms. This is the first offering from the comScore Industry Trust Initiative, which is designed to enable trusted transactions of quality advertising between buyers and sellers. Leia mais
Unlocking Programmatic’s Potential: Introducing comScore Industry Trust
The growth of programmatic has been explosive over the past several years. Buyers, sellers and platforms alike are singing the praises of its ability to drive automation, efficiency, and ROI. This presentation addresses the key issues surrounding programmatic and reveals what it will take to instill trust back into the ecosystem and help programmatic... Leia mais
Roundtable with ConAgra Foods: Improving the Effectiveness of Online Advertising
Viewability and audience measurement have changed the online advertising game. ConAgra Foods has been at the forefront of this change as an advertiser, leveraging the latest measurement technology to improve the effectiveness of its online campaigns. In this presentation, ConAgra Foods shared the strategy behind these digital advertising accomplishments... Leia mais