Imprensa e eventos


Busca

Estados Unidos
Blog Mai. 5, 2015 | Share

comScore Acquires Proximic to Bring Enhanced Trust and Transparency to Digital Advertising

comScore Acquires Proximic to Bring Enhanced Trust and Transparency to Digital Advertising

Today, I’m excited to announce that comScore acquired Proximic, Inc. Bringing the Proximic offerings to comScore will further help our customers to optimize their advertising campaigns and create much needed transparency in the online advertising ecosystem. The acquisition also aligns directly with our strategy of helping to shine a spotlight on the... Leia mais

Press release Mai. 5, 2015 | Share

comScore Acquires Proximic to Bolster Pre-Bid Solutions for Buyers and Sellers

comScore (NASDAQ: SCOR) today announced that it has acquired Proximic, a Menlo Park, CA-based analytics company that offers solutions focused on bringing transparency to digital advertising for both buyers and sellers. Technology used in Proximic’s pre-bid solutions will power enhancements to brand safety and content categorization capabilities... Leia mais

Press release Mai. 5, 2015 | Share

comScore, Inc. Reports First Quarter 2015 Results

comScore, Inc. (NASDAQ: SCOR) today announced financial results for the first quarter 2015. Leia mais

Blog Mai. 4, 2015 | Share

Top 5 Reasons Why Sellers Should Care about NHT and Online Ad Fraud

Top 5 Reasons Why Sellers Should Care about NHT and Online Ad Fraud

There is much yet to be exposed about ad fraud and each new technology that is uncovered is another potential threat to your brand as a media seller and puts your ad revenue at risk. In fact, it is in the interest of media sellers – publishers, supply side platforms and ad networks alike – to get ahead of the fight against fraudsters to protect... Leia mais

Video Mai. 4, 2015 | Share

Real challenge for TV is audiences being split

Gian Fulgoni discusses digital ad spending

Gian Fulgoni on CNBC discussing digital ad spending and the threat to traditional television content. View

Press release Abr. 29, 2015 | Share

comScore Introduces Panel-Informed Attribution to Improve Advertisers’ Targeting, Timing and Tactics in Reaching the Right Customer Segments

First of its Kind Attribution Solution Developed with ZenithOptimedia Provides More Complete Picture of Customers and Powers More Sophisticated Segmentation Capabilities Leia mais

Blog Abr. 28, 2015 | Share

Number of Mobile-Only Internet Users Now Exceeds Desktop-Only in the U.S.

Single Platform Users' Share of Total Digital Population

Mobile’s rise over the past few years has been well-documented as it continues to achieve major milestones illustrating its immense popularity, such as last year when app usage surpassed desktop usage and began accounting for half of all U.S. digital media consumption. But its latest milestone shows just how far this platform has come in overtaking... Leia mais

Press release Abr. 28, 2015 | Share

Kantar Media and comScore Announce First Joint Offering for Cross-Media Audience Measurement

comScore, Inc. (NASDAQ : SCOR) and Kantar Media today announced that they are introducing their first joint offering for cross-media audience measurement to key clients. Leia mais

Video Abr. 24, 2015 | Share

comScore to Release Cross-Screen Video Measurement - Linear TV Measurement Next

Cross-Screen Video Measurement and Linear TV Measurement - Joan Fitzgerald

comScore to Release Cross-Screen Video Measurement – Linear TV Measurement Next, says Joan FitzGerald, SVP for Television & Cross Media Solutions. View

Apresentação Abr. 23, 2015 | Share

The Rise of Social Video - Shareablee Webinar

The Rise of Social Video

This presentation, featuring insights from Shareablee, dives into how brands are using social video to transform social communications, key trends that are driving success, and best practices for crafting, positioning and distributing video across social platforms. Leia mais