Imprensa e eventos

Serge Matta talks to BeetTV about the partnership between comScore and Google

13 Fev - Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry.

The Evolution of Digital Advertising
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Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

24 Abr - State of Digital Advertising Q1 2014

Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
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27 Abr - Local Search Association Conference

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
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12 Mai - Forum: Fiserv Client Conference

comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
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Press release Abr. 3, 2014 | Share

comScore Launches Mobile Metrix® in Turkey for Reporting of Smartphone and Tablet Audiences

comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today announced the introduction of Mobile Metrix® in Turkey for reporting of mobile browser and app audiences on smartphones and tablets. This service can help publishers demonstrate the size and value of their mobile audiences and help media planners and buyers better... Leia mais

Por: Ana Laura Zain Tags: Android, iOS, Mobile, Smartphone, Tablets

Press release Mar. 31, 2014 | Share

comScore Innovates to Deliver Single Metric for Global Multi-Platform Audiences

comScore, Inc. (NASDAQ: SCOR) today announced an important audience measurement “first” in delivering a single unduplicated multi-platform global audience metric across desktop computers, smartphones and tablets. Leia mais

Por: Hélène Azevedo Tags: Audience Measurement, Multi-Platform, Newspapers, Smartphone, Tablets

Blog Fev. 7, 2014 | Share

Why Are Millennials So Mobile?

In comScore’s latest whitepaper, Marketing to Millennials: 5 Things Every Marketer Should Know, this interesting demographic (defined in the report as 18-34 year-olds) is shown to have immense value both presently and in the future. What make Millennials unique are their vastly different digital media consumption habits, which are perhaps most apparent... Leia mais

Por: Adam Lella Tags: Demographics, Marketing Research, Mobile, Smartphone, Tablets

Apresentação Dez. 2, 2013 | Share Digital Consumer

The Top Burning Issues in Digital in Germany

At our 3 networking breakfast events, Thomas Renk presented the top burning issues in digital that are currently affecting the German digital marketplace. The 4 main topics covered were big data, online campaign measurement and optimisation, how the growth of smartphones and tablets has changed consumer behaviour and the importance of moving to Multi-Platform... Leia mais

Tags: Ad Validation, Big Data, Mobile, Multi-Platform, Tablets

Apresentação Nov. 22, 2013 | Share

Multi-Platform Measurement Webinar Spanish

comScore Digital Analytix® Multi-Platform empowers businesses to gain a deeper understanding of their own customers’ behavior across platforms. The results? New insights, smarter product development and increased revenue. Leia mais

Tags: Mobile, Smartphone, Tablets, Web Analytics

Apresentação Nov. 5, 2013 | Share Re-Mastering Measurement in a Multi-platform World: ESPN's New Game Plan

Re-Mastering Measurement in a Multi-platform World: ESPN's New Game Plan

This presentation features an update from ESPN and comScore regarding their vision for a cross-pl atform audience measurement solution, the status of the initiative and the results generated to date from the project. Leia mais

Tags: Engagement, Media & Entertainment, Mobile, Tablets

Blog Out. 4, 2013 | Share comScore and UKOM Event 2013

comScore & UKOM Present The Multi-Platform Majority

On Tuesday 1st October, comScore and UKOM hosted an exclusive London event to outline, for the first time, how unduplicated audiences balance their PC, Mobile and Tablet consumption. Hundreds of media experts from around London including those from global marketers, top agencies, premium publishers and technology innovators were in attendance to celebrate... Leia mais

Por: Ayaan Mohamud Tags: Advertising, Eventos, Mobile, Multi-Platform, Tablets

Press release Out. 3, 2013 | Share

comScore to Present Insights about the Omnichannel Shopper at Money2020 Conference

comScore, Inc. (NASDAQ: SCOR) today announced that Kevin Levitt, Senior Vice President of comScore Financial Services, will present at Money2020 in Las Vegas, NV on Monday, October 7, 2013 at 9:05 a.m. ET. Leia mais

Por: Kate Dreyer Tags: e-Commerce, Multi-Platform, Retail, Smartphone, Tablets

Apresentação Out. 3, 2013 | Share From Platforms to People: Multi-Platform Planning Insights

From Platforms to People: Multi-Platform Planning Insights

comScore and UKOM hosted an insightful industry event in London on the 1st October to demonstrate the importance of data-driven advertising planning for consumers on multiple devices. Insights from the presentation will help you reach the Multi-Platform Majority as it outlines for the first time how unduplicated audiences in the UK balance their PC,... Leia mais

Tags: Ad Validation, Audience Measurement, Mobile, Tablets

Whitepaper Ago. 22, 2013 | Share 2013 India Digital Future in Focus

2013 India Digital Future in Focus

comScore presents the 2013 Southeast Asia Digital Future in Focus, its report highlighting prevailing trends in web usage, online video, search, social media and e-commerce. Leia mais

Por: Amarpal Singh Tags: Advertising, Audience Measurement, Connected Devices, Engagement, Mobile, Multi-Platform, Retail, Busca, Smartphone, Social, Tablets, Video

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