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Multi-platform Measurement in Argentina
Invalid Traffic & Viewability: What is the Cost of an Unseen Ad?
While the notion that a viewable impression is being adopted now across Europe, there is little published to date quantifying the impact that non-viewable and non-human impressions can have on campaig...
Multi-platform Measurement in Mexico
Brazil Digital Trends
U.S. News Consumption
Each month Comscore creates a Data Insight presentation on a different topic in digital. In this May 2016 edition, the topic is "News Consumption".
The CNN Cross-Media Report
Value of a Digital Ad: Comscore, Millward Brown & Kantar Worldpanel
From the Dealership to the Livingroom: Reach Your Auto Intenders
Road to a Complete Measurement of the Peruvian Market
2016 Uruguay Digital Future in Focus
Combating Fraud to Drive ROI: A Kellogg and Krux Case Study
The Value of Verified Impressions
U.S. Summer Travel Trends
2016 U.S. Cross-Platform Future in Focus
Comscore on Programmatic
The Value of a Digital Ad
3 Things Brands Should Consider Before Going Programmatic