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2016 U.S. Cross-Platform Future in Focus
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During our Comscore on Programmatic event, we discussed the potential that programmatic has on issues like fraud, viewability and brand safety and the relationship between all the players in the digit...
The Value of a Digital Ad
3 Things Brands Should Consider Before Going Programmatic
Value of a Digital Ad: Comscore and Millward Brown
Understanding the true value of digital advertising activity is a key challenge for brands and agencies, as they attempt to evaluate marketing spend holistically across online and other media. For pub...
Give Your Creative a Chance!
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Cross Platform Audience Measurement and the Future of Media
The Value of Trust in Programmatic
U.S. Fitness Trends Online
The Sharing Economy
Comscore and Kellogg - ISBA Webinar: 4 things to consider for your 2016 dig...
2015 Argentina Digital Future in Focus
Brazil’s Mobile & Multi-Platform Landscape and Trends for 2016
Understanding The Verified Impression
Top 3 Digital Trends to Consider When Planning 2016 Digital Advertising Str...