The Met Gala once again took over NYC - and our social feeds. This year’s theme, “Karl Lagerfeld: A Line of Beauty”, paid homage to one of fashion’s greatest designers on one of fashion’s biggest nights.
Content mentioning the Met Gala garnered over
285 million total actions and
916 million total video views across Facebook, Instagram, Twitter, and TikTok.
1 The hashtag #MetGala, also dominated Twitter Trends the night of, driving over
3.4M mentions.
2The red carpet was graced by top stars from around the world- showcasing their interpretation of the theme with one-of-a-kind looks. Some of the most talked about celebrities of the night on Twitter were Jennie, Rihanna, Doja Cat, Anne Hathaway, and Cardi B.
2| Keyword
| Mentions
|
|---|
| #MetGala
|
3.4M
|
| jennie
|
1.4M
|
| Chanel
|
400K
|
| Rihanna
|
316K
|
| Karl Lagerfield
|
299K
|
| Doja
|
188K
|
| Anne Hathaway
|
179K
|
| Cardi
|
128K
|
| billie
|
116K
|
Top Posts Mentioning the Met Gala by Total Actions1
It’s no surprise that the focus of top-performing content was the fashion looks from the event. There were several fun moments that caught social users’ attention as well, like Doja Cat’s interview with Emma Chamberlain.
TikTok
Instagram
Facebook
Twitter
Top US Publishers and Brands by Total Actions on Met Gala Content3
Vogue dominated the Met Gala conversation, with 32.5 million actions from Vogue’s main page and 45.5 million total actions from all Vogue properties. That’s 16% of all Met Gala engagements.
Other major publishers had a high performance as well, averaging 5 and 6-figure engagement on each individual post.
| Name
| Actions
| Total Content
| Actions per Content
|
|---|
| Vogue
|
32.5m
|
118
|
276k
|
| E! News
|
17.7m
|
196
|
91k
|
| Variety
|
9.7m
|
94
|
103k
|
| Entertainment Tonight
|
9.3m
|
174
|
53k
|
| Billboard
|
7.5m
|
52
|
144k
|
Top Attendees by Total Actions on Met Gala Content4
The Kardashian sisters drove over 9.6M total actions, respectively, with Kylie Jenner being the top attendee in driving the highest actions. Sandwiched between them was Met Gala co-chair Dua Lipa. Alia Bhatt and Jenna Ortega both made it into the top ranks with single posts.
| Name
| Actions
| Total Content
| Actions per Content
|
|---|
| Kylie Jenner
|
5.3m
|
4
|
1.4m
|
| Dua Lipa
|
4.9m
|
5
|
975k
|
| Kim Kardashian
|
4.3m
|
4
|
1.1k
|
| Alia Bhatt
|
3.0m
|
1
|
3.0m
|
| Jenna Ortega
|
2.9m
|
1
|
2.9m
|
Wikipedia Interest5
The day following the gala, Wikipedia viewership showed that audiences were searching for and reading about both Karl Lagerfeld and the Met Gala itself. Lagerfeld was the second most visited page on May 2nd, while the Met Gala was the seventh.
The Met Gala has been a significant influence and driver in social conversation in the past few days, demonstrating the notable impact red-carpet events can have in shaping and driving cultural trends, as shown by social conversation.
To learn more about the Met Gala or any other event through social media measurement, connect with one of our data experts here.
Sources
1. Comscore Social, Content Pulse, Posts mentioning “Met” or “Gala” or “metgala” or “Karl” or “Lagerfeld”, Facebook, Instagram, Twitter, TikTok, May 1, 2023- May 2, 2023
2. Comscore Total Digital, Top Twitter Trends, May 1, 2023
3. Comscore Social, Content Pulse, US* Publishing, Posts mentioning “Met” or “Gala” or “metgala” or “Karl” or “Lagerfeld”, Facebook, Instagram, Twitter, TikTok, May 1, 2023- May 2, 2023
4. Comscore Social, Content Pulse, Custom Category of Met Gala Attendees, Posts mentioning “Met” or “Gala” or “metgala” or “Karl” or “Lagerfeld”, Facebook, Instagram, Twitter, TikTok, May 1, 2023- May 2, 2023
5. Comscore Total Digital, Top Wikipedia Pages, May 2, 2023