NBA Playoffs & Local News Drive 2.7% Viewing Increase in Houston, TX

Overview:

Basketball and local news took over televisions in the Houston market during the week of April 17-23, 2023. The Rockets’ season came to an unfortunate close, ending the league’s longest running playoff streak with not missing the NBA playoffs since the 2011-12 season.

However, this didn’t stop fans from tuning into their TVs. On broadcast networks, Sunday evening news on KTRK (ABC) earned a live HH rating of 9.5, making the series this week’s number one spot on the broadcast series ranking. On cable networks, the 2023 NBA playoffs on TNT earned the number one spot, with a live HH rating of 1.9.

For our network rankings, KTRK (ABC) earned the number one position with a weekly average live household rating of 3.3. Amongst cable networks, it was FOX News Channel that earned Comscore’s number one position with a weekly average live HH rating of 0.9.

Check out these insights and our local network viewer persona below,, and stay tuned to see which market we spotlight next week!

Top Five Broadcast Series (by Rating)

Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Houston, TX Market, Week of Apr. 17-23, 2023

Top Five Cable Series (by Rating)

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Houston, TX Market, Week of Apr. 17-23, 2023

Top Five Broadcast Networks (by Rating)

Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Houston, TX Market, Week of Apr. 17-23, 2023

Top Five Cable Networks (by Rating)

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Houston, TX Market, Week of Apr. 17-23, 2023

Network Persona Spotlight: KPRC (NBC)

Source: Comscore TV, Preliminary Data, Apr. 17-23, 2023, US.

Top Five Local Broadcast Networks: Social Media (By Total Actions)

Source: Comscore Social, PowerRankings, Apr. 17-23, 2023, US.
*Disclaimer: All preliminary data should be used for directional purposes only