- May 1, 2023

NBA Playoffs & Local News Drive 2.7% Viewing Increase in Houston, TX

Local TV Snapshot: April 17-23, 2023

Caleb White
Caleb White
Associate Analyst, Content & Insights
Comscore
Market: Houston, TX
Hours of TV Viewed: 38.2 Million
TV Households: 1,947,406
National Rank: #10

Overview:

Basketball and local news took over televisions in the Houston market during the week of April 17-23, 2023. The Rockets’ season came to an unfortunate close, ending the league’s longest running playoff streak with not missing the NBA playoffs since the 2011-12 season.

However, this didn’t stop fans from tuning into their TVs. On broadcast networks, Sunday evening news on KTRK (ABC) earned a live HH rating of 9.5, making the series this week’s number one spot on the broadcast series ranking. On cable networks, the 2023 NBA playoffs on TNT earned the number one spot, with a live HH rating of 1.9.

For our network rankings, KTRK (ABC) earned the number one position with a weekly average live household rating of 3.3. Amongst cable networks, it was FOX News Channel that earned Comscore’s number one position with a weekly average live HH rating of 0.9.

Check out these insights and our local network viewer persona below,, and stay tuned to see which market we spotlight next week!

Top Five Broadcast Series (by Rating)

Telecast Detail Telecast Performance
Rank Telecast Local Affiliate Day of Week Live HH Rating Average Audience (TVs)
1 13 Eyewitness News at 5:30PM Sun KTRK (ABC) U 9.5 185.4K
2 NBA Playoffs KTRK (ABC) U 6.8 131.7K
3 13 Eyewitness News at 6PM KTRK (ABC) M, T, W, R, F 6.3 123.3K
4 Live at Five KTRK (ABC) M, T, W, R, F 6.2 120.6K
5 KPRC 2 News at 10:00pm KPRC (NBC) S, U 6.1 118.4K

Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Houston, TX Market, Week of Apr. 17-23, 2023

Top Five Cable Series (by Rating) 

Telecast Detail Telecast Performance
Rank Telecast Network: Day of Week Live HH Rating Average Audience (TVs)
1 2023 NBA Playoffs TNT: Turner Network Television M, T, W, R, S, U 1.9 37.1K
2 Inside the NBA TNT: Turner Network Television M, T, W, R, U 1.6 31.0K
3 2023 NBA Playoffs ESPN M, F, S, U 1.4 27.8K
4 Jesse Watters Primetime FOX News Channel M, T, W, R, F 1.4 27.8K
5 Special Report with Bret Baier FOX News Channel M, T, W, R, F 1.4 27.1K

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Houston, TX Market, Week of Apr. 17-23, 2023

Top Five Broadcast Networks (by Rating)

Telecast Detail Telecast Performance
Rank Network: Live HH Rating Average Audience (TVs)
1 KTRK (ABC) 3.3 63.8K
2 KPRC (NBC) 2.4 46.7K
3 KHOU (CBS) 1.9 37.8K
4 KRIV (FOX) 1.2 23.8K
5 KXLN (Univision) 0.8 15.2K

Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Houston, TX Market, Week of Apr. 17-23, 2023

Top Five Cable Networks (by Rating)

Telecast Detail Telecast Performance
Rank Network: Live HH Rating Average Audience (TVs)
1 FNC (FOX News Channel) 0.9 18.2K
2 TNT (TNT: Turner Network Television) 0.7 13.4K
3 ESPN 0.5 9.2K
4 CNN 0.4 7.2K
5 HGTV (HGTV: Home & Garden Television) 0.3 6.6K

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Houston, TX Market, Week of Apr. 17-23, 2023

Network Persona Spotlight: KPRC (NBC)

Demographics: Consumer Habits:
Age: 50+ Golf Enthusiast
Household: No Children Present in Home Enjoys Gambling in casinos
Residence: Owns Home Interested in physical fitness
Education: College Degree or Graduate degree  
Houston, TX

 

Source: Comscore TV, Preliminary Data, Apr. 17-23, 2023, US.

Top Five Local Broadcast Networks: Social Media (By Total Actions)

Telecast Detail Telecast Performance
Rank Network: Total Actions (FB, TW, IG) # of Posts
1 KTRK - ABC13 Houston 271.4K 135
2 KHOU 11 News 135.8K 117
3 FOX 26 Houston 109.2K 117
4 KPRC2 / Click2Houston 42.3K 39
5 KIAH - CW39 42.1K 27

Source: Comscore Social, PowerRankings, Apr. 17-23, 2023, US.
*Disclaimer: All preliminary data should be used for directional purposes only