2025 State of Programmatic Report
Basketball and local news took over televisions in the Houston market during the week of April 17-23, 2023. The Rockets’ season came to an unfortunate close, ending the league’s longest running playoff streak with not missing the NBA playoffs since the 2011-12 season.
However, this didn’t stop fans from tuning into their TVs. On broadcast networks, Sunday evening news on KTRK (ABC) earned a live HH rating of 9.5, making the series this week’s number one spot on the broadcast series ranking. On cable networks, the 2023 NBA playoffs on TNT earned the number one spot, with a live HH rating of 1.9.
For our network rankings, KTRK (ABC) earned the number one position with a weekly average live household rating of 3.3. Amongst cable networks, it was FOX News Channel that earned Comscore’s number one position with a weekly average live HH rating of 0.9.
Check out these insights and our local network viewer persona below,, and stay tuned to see which market we spotlight next week!
Telecast Detail
Telecast Performance
Rank
Telecast
Local Affiliate
Day of Week
Live HH Rating
Average Audience (TVs)
1
13 Eyewitness News at 5:30PM Sun
KTRK (ABC)
U
9.5
185.4K
2
NBA Playoffs
6.8
131.7K
3
13 Eyewitness News at 6PM
M, T, W, R, F
6.3
123.3K
4
Live at Five
6.2
120.6K
5
KPRC 2 News at 10:00pm
KPRC (NBC)
S, U
6.1
118.4K
Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Houston, TX Market, Week of Apr. 17-23, 2023
Network:
2023 NBA Playoffs
TNT: Turner Network Television
M, T, W, R, S, U
1.9
37.1K
Inside the NBA
M, T, W, R, U
1.6
31.0K
ESPN
M, F, S, U
1.4
27.8K
Jesse Watters Primetime
FOX News Channel
Special Report with Bret Baier
27.1K
Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Houston, TX Market, Week of Apr. 17-23, 2023
3.3
63.8K
2.4
46.7K
KHOU (CBS)
37.8K
KRIV (FOX)
1.2
23.8K
KXLN (Univision)
0.8
15.2K
FNC (FOX News Channel)
0.9
18.2K
TNT (TNT: Turner Network Television)
0.7
13.4K
0.5
9.2K
CNN
0.4
7.2K
HGTV (HGTV: Home & Garden Television)
0.3
6.6K
Demographics:
Consumer Habits:
Age: 50+
Golf Enthusiast
Household: No Children Present in Home
Enjoys Gambling in casinos
Residence: Owns Home
Interested in physical fitness
Education: College Degree or Graduate degree
Source: Comscore TV, Preliminary Data, Apr. 17-23, 2023, US.
Total Actions (FB, TW, IG)
# of Posts
KTRK - ABC13 Houston
271.4K
135
KHOU 11 News
135.8K
117
FOX 26 Houston
109.2K
KPRC2 / Click2Houston
42.3K
39
KIAH - CW39
42.1K
27
Source: Comscore Social, PowerRankings, Apr. 17-23, 2023, US.*Disclaimer: All preliminary data should be used for directional purposes only
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