- 16 de noviembre, 2022

Game on! The FIFA World Cup kicks off

Maite Azkuna
Maite Azkuna
Senior Analyst, Marketing Content & Insights

The 2022 FIFA World Cup is about to start, just as soccer is gaining traction in the U.S.: the number of Americans who consume soccer-related content has increased by 10 million unique visitors in the period September 2021 to September 2022.

In the infographic “Game on! The FIFA World Cup kicks off ”, we analyze online soccer audiences in the U.S.; we cover:  

  • Audience size and its evolution
  • Breakdown by age group
  • Affinity analysis: the case of Twitch among younger audiences

DOWNLOAD PDF

Game on! The FIFA World Cup kicks off

    Segmentación de audiencia

    Comscore Plan Metrix® Multi-Platform combina el comportamiento en desktop y móvil de los consumidores con información detallada acerca de sus estilos de vida, intereses,...

    Solicite una demo

    Total Digital

    Comscore Total Digital ofrece inteligencia digital completa en la web, dispositivos móviles y redes sociales con un interfaz intuitivo y siempre disponible.

    Solicite una demo