- 1 de febrero, 2021

Introducing Comscore Predictive Audiences

Angela Rodriguez
Angela Rodriguez
Vicepresidente, Activation
Comscore
Dave Oliveira
Dave Oliveira
Vice President, Media Vertical
TransUnion
Duncan McCall
Duncan McCall
CEO & Co-Founder
PlaceIQ
Scott Hedges
Scott Hedges
Head of Sales, Media & Platform
Polk Automotive Solutions, IHS Markit

The Industry’s New Standard in Audience Targeting Solutions for a Cookie-Free World

While the majority of advertisers rely on audience targeting to drive sales, the fast approach of third-party cookie deprecation underscores advertisers' and agencies' need for new targeting solutions to ensure their campaigns continue reaching the right audiences. Announcing, Comscore Predictive Audiences - offering privacy-friendly targeting capabilities that enable advertisers to reach audiences based on granular consumer behavior across digital, mobile and connected TV (CTV) campaigns.

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In this webinar, launch partners IHS Markit, PlaceIQ and TransUnion joined Comscore to discuss how this new solution sets the standard for cookie-free audience targeting at scale with demographic, TV, OTT, automotive purchasing, location-based, and non-FCRA financial data segments.  

Key questions answered in this webinar include:

  • What exactly is Comscore Predictive Audiences, and where are these assets available? 
  • How Comscore Predictive Audiences transforms audience targets into content signals, making this solution a privacy-friendly and future-proof replacement for traditional audience targeting.
  • How this new targeting solution will be applied to Comscore, IHS Markit, PlaceIQ and TransUnion audiences.