- 9 de septiembre, 2022

A Baseball State of Mind in NYC

Local TV Snapshot: August 22-28

Caleb White
Caleb White
Product Marketing Principal
Market Profile: New York
#1 TV Market Rank
6.5 million TV Households*
1,530 Zip Codes

NYC is known as the city that never sleeps, which rings especially true when it comes to their 2 local baseball teams playing in the subway series

Top 10 Local TV Markets

New York has continually ranked as the number one television market in the US, and stands firm in this position, with an average audience of 3.7M for the week of August 22-28. Large markets continue their success on the west coast, as Los Angeles dominates across all core social media metrics.

US Local TV Markets

Local TV – Broadcast Networks in New York, NY

Key Insights: New Yorkers tuned in to both support their NFL teams this week, and to stay informed, as multiple news broadcasts performed earned high audiences throughout the week.

  • The NYC showdown between the New York Giants and the New York Jets trended higher than all other broadcasts in this period, with roughly 1 in 6 NYC households tuning into the game
  • Spanish Language networks also trended into the top 5 networks this week, with Telemundo earning an average audience of 59.5K, speaking to the diverse audience that NYC networks service

Local TV – Cable Networks in New York, NY

Key Insights: Yankee’s Baseball telecasts swept all other telecasts in this period, while FOX News Channel performed best across the city.

  • The NYC rivalry runs deep, as the NY Yankees versus the New York Mets game on Monday evening had nearly 1 in 10 households tuned in to the big game
  • Fox News Channel and MSNBC both earned shares of 3 in this period, with average audiences both over 50K
Top 5 Cable Networks

Baseball Content is a Home Run on Social Media

Key Insights: New Yorker’s passion for their local baseball teams carried over to social media this week, with posts surrounding the Yankees and Mets earning top spots in this period’s rankings.

Cross-Platform metrics across Facebook, Instagram, and Twitter:

  • 4.7M video views
  • 902K social actions
  • 5K pieces of content
  • 9k video share

Definitions and Methodology

  • Cable Television - a system in which television programs are transmitted to the sets of subscribers by cable rather than by a broadcast signal and usually is a paid subscription.
  • Broadcast Network Television - free, over-the-air broadcast television networks and local television stations (whether digital or otherwise) in the United States that are licensed by the FCC, regardless of whether a viewer accesses the signal of such networks or stations over-the-air or through other means.
  • Average Audience (AA) – Average number of TVs tuned to an entity throughout the selected time frame
  • Households (HH) – Number of unique households reporting at least one minute of viewing for the selected time frame and classification (telecast, network, etc.)
    • *NY Market TV households are based on January 2022 final TV universe estimates and include vMVPDs.
  • Share (SH) – The average audience of a particular program relative to the total average audience across all programming during the same time frame. Calculated by dividing the avg. audience of a telecast and/or network by the avg. audience over all telecasts airing at the same time (x100)
  • Rating (RTG) – The percentage of the household universe that viewed the classification (network, telecast, ad, etc.). Calculated by dividing AA by the total TV households in the selected market(s)
  • Hours Viewed per Household (Hrs/V-HH) – Average hours viewed per household during the selected time frame
  • Video Views (Cross-Platform) – Total video views across Facebook, Twitter and YouTube
  • Actions (Cross-Platform) – Total number of actions (reactions, shares, comments, retweets, favorites, loves) the specified property receives during the defined time period across the combined space of Facebook, Twitter & Instagram.
  • Shares (Cross-Platform) - The total number of time the specific property’s posts were shared on Facebook or Retweeted on Twitter during the defined time period.