Gaming content, a rapidly growing category, reached 80 percent of the total digital population in the U.S. in May 2020
RESTON, Va., July 27, 2020 - In 2020, there have been remarkable shifts in esports, gaming and livestreaming behaviors. That is why Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, is thrilled to release its in-depth 2020 State of Gaming report.
Drawing from in-depth 2020 survey data and Comscore’s massive behavioral dataset, Comscore’s 2020 State of Gaming report examines the behaviors, sentiment, attitudes, and preferences of gaming audiences, the impact of COVD-19 and the emerging categories in esports, livestreaming, cloud gaming and more. The report includes over 80 pages of insights, to help advertisers and their agencies better understand the gamer segment, how game advertising and product placement are seen by gamers, and where there are opportunities to leave an impression and connect with gaming audiences.
Key insights include:
For more information and to purchase the full report, please visit https://www.comscore.com/Gaming2020.
About ComscoreComscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more, visit www.comscore.com
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