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Creative Advertising Insights from Comscore Ad Metrix

How much do you really know about your client's competitors and their online display strategy? As an agency, it's your job to know exactly what your client's competitors are up to. Standard ad metrics...

Cross-Screen Synergy: Show me the (TV) money

As the line between Online Video and TV continues to blur, marketers are exploring the ways in which these two channels are different and capable of complementing one another – both by reaching people...