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The Vital Role Media Buyers Play in Fighting Ad Fraud

The digital media industry has spent the last year trying to get to the bottom of ad fraud and non-human traffic (NHT). While it is in media sellers’ best interest to clean up the ecosystem, media buy...

Comscore Reports March 2015 U.S. Smartphone Subscriber Market Share

Comscore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released data from Comscore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for Marc...