- 3 de abril, 2019

From Viral to Tribal: The Next Frontier of Publishing

Ian Essling
Ian Essling
Senior Director, Survey Insights
Comscore

Learn how recent changes in the publishing space are affecting news consumption behaviours across Generation X, Millennials and Generation Z and what that means for publishers.

Key topics from the presentation:

  • How often and where each generation consumes news
  • What each generation does with the news
  • How news discovery has changed
  • Whether people will pay for content

Medición de contenidos multiplataforma

MMX® Multi-Platform de Comscore ofrece una visión no duplicada del comportamiento total de la audiencia en desktops, smartphones y tablets.

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