- April 3, 2019

From Viral to Tribal: The Next Frontier of Publishing

Ian Essling
Ian Essling
Senior Director, Survey Innovation

Learn how recent changes in the publishing space are affecting news consumption behaviours across Generation X, Millennials and Generation Z and what that means for publishers.

Key topics from the presentation:

  • How often and where each generation consumes news
  • What each generation does with the news
  • How news discovery has changed
  • Whether people will pay for content

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Apps Engagement Social

Multi-Platform Content Measurement

Comscore Media Metrix® Multi-Platform provides an unduplicated view of total audience behavior across desktops, smartphones and tablets.

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